When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

Publicado en línea: 14 feb 2019

Páginas: 1 - 14

DOI: https://doi.org/10.2478/zireb-2018-0020

Palabras clave

Subjective norms, Personal norms, Consumer skepticism, Subjective knowledge, Organic food

© 2018 Merima Činjarević et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.