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Publicado en línea: 21 feb 2013
Páginas: 12 - 21
DOI: https://doi.org/10.2478/v10319-012-0002-2
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© 2012 by Versita
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.