Ethiopia constitutes one of the most significant environmental and cultural reserves on Earth. Ethiopia's natural and cultural tourist attractions are mostly associated with geological features: the active Ethiopian and Afar rifts as well as the Simien and Bale massifs are few examples. Ethiopia's cultural history, religious manifestations and civilization, like the rock-hewn churches of Lalibela and the stelae of Axum, are also imprinted in rock. Geomorphological and geological features, notably the isolation of the north-western highlands from the external world by the harsh Afar depression close to the sea, determined the route of Ethiopian history. Though tourism has been identified as a major sustainable development sector, systematic geoheritage evaluation and conservation strategies are lacking in the country. I this paper the Simien Mountains are presented as major geoheritages which should be prioritized for geoconservation in order to develop sustainable tourism (geotourism) in the area.