<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Malaysia ranks among the first twenty countries with the highest death rate from road accidents with death from motorcycle accidents accounting for more than sixty percent of this death rate. The Malaysian government, in the year 2010, started the enforcement of helmet (head protector) in an effort to reduce the rate of death from this source. This paper examines users‟ acceptance of helmet by motorcyclist, using the theory of reasoned action (TRA). The data for this study comes from field survey of motorcyclists in Malaysia. This data was analysed using structural equation modelling. It was discovered that different factors from the theory account for user acceptance of this novelty. The paper concludes by specifying the policy implications of this and recommends other ways of improvement.</p></abstract>

Malaysia ranks among the first twenty countries with the highest death rate from road accidents with death from motorcycle accidents accounting for more than sixty percent of this death rate. The Malaysian government, in the year 2010, started the enforcement of helmet (head protector) in an effort to reduce the rate of death from this source. This paper examines users‟ acceptance of helmet by motorcyclist, using the theory of reasoned action (TRA). The data for this study comes from field survey of motorcyclists in Malaysia. This data was analysed using structural equation modelling. It was discovered that different factors from the theory account for user acceptance of this novelty. The paper concludes by specifying the policy implications of this and recommends other ways of improvement.

User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Malaysia ranks among the first twenty countries with the highest death rate from road accidents with death from motorcycle accidents accounting for more than...

User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis

Publicado en línea: 07 abr 2019

Páginas: 40 - 57

Recibido: 01 oct 2018

Aceptado: 01 feb 2019

DOI: https://doi.org/10.2478/sues-2019-0003

Palabras clave
Motorcyclist, Crash Helmet, Theory of Reasoned Action, Structural Equation Modelling

© 2019 Muhammad-Bashir Owolabi Yusuf et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis

Publicado en línea: 07 abr 2019

Páginas: 40 - 57

Recibido: 01 oct 2018

Aceptado: 01 feb 2019

DOI: https://doi.org/10.2478/sues-2019-0003

Palabras claveMotorcyclist, Crash Helmet, Theory of Reasoned Action, Structural Equation Modelling

© 2019 Muhammad-Bashir Owolabi Yusuf et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
Motorcyclist, Crash Helmet, Theory of Reasoned Action, Structural Equation Modelling