[
Abdulmajid, M.A., Wahid, N.A. (2012) Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand. International Business Research, 5 (4), 55-66.
]Search in Google Scholar
[
AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., Al-Haddad, S. (2021) Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry. Review of International Business and Strategy, 31 (3), 355-374.
]Search in Google Scholar
[
Algharabat, R., Rana, N. P., Dwivedi, Y. K., Alalwan, A. A., Qasem, Z. (2018) The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations. Journal of Retailing and Consumer Services, 40, 139-149.
]Search in Google Scholar
[
Anderson, J. C., Gerbing, D. W. (1988) Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103 (3), 411.
]Search in Google Scholar
[
Balog, K., De Rijke, M., Weerkamp, W. (2008) Bloggers as experts: feed distillation using expert retrieval models. Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval.
]Search in Google Scholar
[
Barger, V., Peltier, J. W., Schultz, D. E. (2016) Social media and consumer engagement: a review and research agenda. Journal of Research in Interactive Marketing, 10 (4), 268-287.
]Search in Google Scholar
[
Byrne, B. M. (2013) Structural equation modelling with Mplus: Basic concepts, applications, and programming. Routledge.
]Search in Google Scholar
[
Chekima, B., Chekima, F. Z., Adis, A.-A. A. (2020) Social media influencer in advertising: The role of attractiveness, expertise and trustworthiness. Journal of Economics and Business, 3 (4).
]Search in Google Scholar
[
Chetioui, Y., Benlafqih, H., Lebdaoui, H. (2020) How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24 (3), 361-380.
]Search in Google Scholar
[
Cheung, M. L., Leung, W. K., Yang, M. X., Koay, K. Y., Chang, M. K. (2022) Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), 2370-2385.
]Search in Google Scholar
[
Cheung, M. L., Pires, G. D., Rosenberger III, P. J., De Oliveira, M. J. (2021) Driving COBRAs: the power of social media marketing. Marketing Intelligence Planning, 39 (3), 361-376.
]Search in Google Scholar
[
Cosenza, T. R., Solomon, M. R., Kwon, W. (2015) Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source. Journal of Consumer Behaviour, 14 (2), 71-91.
]Search in Google Scholar
[
De Veirman, M., Cauberghe, V., Hudders, L. (2017) Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36 (5) 798-828.
]Search in Google Scholar
[
Djafarova, E., Rushworth, C. (2017) Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7.
]Search in Google Scholar
[
Duran, R. L., Kelly, L. (1988) The influence of communicative competence on perceived task, social, and physical attraction. Communication Quarterly, 36 (1), 41-49.
]Search in Google Scholar
[
Dwivedi, A., Nayeem, T., Murshed, F. (2018) Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness. Journal of Retailing and Consumer Services, 44, 100-107.
]Search in Google Scholar
[
Elaziz, M. E. A., Mayouf, M. A. (2017) The influence of hotel customer demographics on their trust on eWOM. International Journal of Heritage, Tourism, and Hospitality, 10 (2).
]Search in Google Scholar
[
Filieri, R., Acikgoz, F., Li, C., Alguezaui, S. (2023) Influencers ‘“organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty. Psychology & Marketing, 40 (2), 347-364.
]Search in Google Scholar
[
Fornell, C., Larcker, D. F. (1981) Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39-50.
]Search in Google Scholar
[
Gomes, M. A., Marques, S., Dias, Á. (2022) The impact of digital influencers’ characteristics on purchase intention of fashion products. Journal of Global Fashion Marketing, 13 (3), 187-204.
]Search in Google Scholar
[
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., Sarstedt, M. (2017) PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1 (2), 107-123.
]Search in Google Scholar
[
Hair Jr, J., Page, M., Brunsveld, N. (2019) Essentials of business research methods. Routledge.
]Search in Google Scholar
[
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. (2010) Advanced diagnostics for multiple regression: A supplement to multivariate data analysis. Pearson Prentice Hall Publishing.
]Search in Google Scholar
[
Harrigan, P., Evers, U., Miles, M., Daly, T. (2017) Customer engagement with tourism social media brands. Tourism Management, 59, 597-609.
]Search in Google Scholar
[
Hmoud, H., Nofal, M., Yaseen, H., Al-Masaeed, S., AlFawwaz, B. (2022) The effects of social media attributes on customer purchase intention: The mediation role of brand attitude. International Journal of Data and Network Science, 6 (4), 1543-1556.
]Search in Google Scholar
[
Hu, X., Chen, X., Davison, R. M. (2019) Social support, source credibility, social influence, and impulsive purchase behaviour in social commerce. International Journal of Electronic Commerce, 23 (3), 297-327.
]Search in Google Scholar
[
Hudders, L., Lou, C. (2022) The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations. International Journal of Advertising, 1 (11).
]Search in Google Scholar
[
Husnain, M., Toor, A. (2017) The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Accounting, 10 (1), 167-199.
]Search in Google Scholar
[
Hwang, K., Zhang, Q., (2018) Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-ofmouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155–173.
]Search in Google Scholar
[
Ismagilova, E., Slade, E., Rana, N. P., Dwivedi, Y. K. (2020) The effect of characteristics of source credibility on consumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53.
]Search in Google Scholar
[
Jiménez-Castillo, D., Sánchez-Fernández, R. (2019) The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention. International Journal of Information Management, 49, 366-376.
]Search in Google Scholar
[
Jin, S. V., Ryu, E. (2020) I’ll buy what she’s# wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 102121.
]Search in Google Scholar
[
Junior, A. E. R., Mainardes, E. W. Cruz, P. B. (2022) Antecedents of trust in product review blogs and their impact on users’ behavioral intentions. The International Review of Retail, Distribution and Consumer Research, 32 (3), 266-292.
]Search in Google Scholar
[
Khalid, N.L., Jayasainan, S.Y. Hassim, N. (2018) Social media influencers-shaping consumption culture among Malaysian youth. In SHS Web of Conferences, EDP Sciences, 53, 02008.
]Search in Google Scholar
[
Khamis, S., Ang, L., Welling, R. (2017) Self-branding,‘micro-celebrity’and the rise of social media influencers. Celebrity Studies, 8 (2), 191-208.
]Search in Google Scholar
[
Ki, C. W. C., Kim, Y. K. (2019) The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology and Marketing, 36 (10), 905-922.
]Search in Google Scholar
[
Ki, C. W. C., Cuevas, L. M., Chong, S. M., Lim, H. (2020) Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55, 102133.
]Search in Google Scholar
[
Kosiba, J. P. B., Boateng, H., Okoe Amartey, A. F., Boakye, R. O., Hinson, R. (2018) Examining customer engagement and brand loyalty in retail banking. International Journal of Retail and Distribution Management, 46 (8), 764-779.
]Search in Google Scholar
[
Ladhari, R., Massa, E., Skandrani, H. (2020) YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54, 102027.
]Search in Google Scholar
[
Lamberton, C., Stephen, A. T. (2016) A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80 (6), 146-172.
]Search in Google Scholar
[
Lou, C., Kim, H. K. (2019) Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions. Frontiers in Psychology, 10, 2567.
]Search in Google Scholar
[
Lou, C., Yuan, S. (2019) Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19 (1), 58-73.
]Search in Google Scholar
[
Machado, J. C., Vacas-de-Carvalho, L., Azar, S. L., André, A. R., Dos Santos, B. P. (2019) Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research, 96, 376-385.
]Search in Google Scholar
[
Mainardes, E. W., Cardoso, M. V. (2019) Effect of the use of social media in trust, loyalty and purchase intention in physical stores. The International Review of Retail, Distribution and Consumer Research, 29 (4), 456-477.
]Search in Google Scholar
[
Martiìnez-Loìpez, F. J., Anaya-Sánchez, R., Fernández Giordano, M., Lopez-Lopez, D. (2020) Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36 (7–8), 579–607.
]Search in Google Scholar
[
Masuda, H., Han, S. H., Lee, J. (2022) Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. Technological Forecasting and Social Change, 174, 121246.
]Search in Google Scholar
[
Mathur, M. (2018 Leveraging social media-based determinants to build customerbased brand equity of a retailer. The International Review of Retail, Distribution and Consumer Research, 28 (5).
]Search in Google Scholar
[
McGuire, W. (1985) Attitudes and Attitude Change. Handbook of Social Psychology, 2, Gardner Lindzeand Elliot Aronson, eds. In: New York: Random House.
]Search in Google Scholar
[
Mirabi, V., Akbariyeh, H., Tahmasebifard, H. (2015) A study of factors affecting on customers purchase intention. Journal of Multidisciplinary Engineering Science and Technology, 2 (1).
]Search in Google Scholar
[
Ohanian, R. (1990) Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19 (3), 39–52.
]Search in Google Scholar
[
Pallant, J. (2020) SPSS survival manual: A step-by-step guide to data analysis using IBM SPSS. McGraw-Hill Education (UK).
]Search in Google Scholar
[
Pansari, A., Kumar, V. (2018) Customer engagement marketing. In: Palmatier, R., Kumar, V., Harmeling, C. (eds) Customer Engagement Marketing. Palgrave Macmillan, Cham.
]Search in Google Scholar
[
Pham, M., Dand, T. Y., Hoang, T. H. Y., Tran, T. T. N., Ngo, T. H. Q. (2021) The effects of online social influencers on purchasing behaviour of generation z: An empirical study in Vietnam. The Journal of Asian Finance, Economics and Business, 8 (11), 179-190.
]Search in Google Scholar
[
Prentice, C., Han, X. Y., Hua, L.-L., Hu, L. (2019) The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339-347.
]Search in Google Scholar
[
Pütter, M. (2017) The impact of social media on consumer buying intention. Journal of International Business Research and Marketing, 3 (1), 7-13.
]Search in Google Scholar
[
Rao, A., Aslam, S. (2019) The study impact of brand love on customer loyalty: Mediating role of customer engagement. Journal of Research and Reviews in Social Sciences Pakistan, 2 (2), 529-540.
]Search in Google Scholar
[
Read, W., Robertson, N., McQuilken, L., Ferdous, A. S. (2019) Consumer engagement on Twitter: perceptions of the brand matter. European Journal of Marketing, 53 (9), 1905-1933.
]Search in Google Scholar
[
Sajid, S. I. (2016) Social media and its role in marketing. Business and Economics Journal, 7 (1), 1000203.
]Search in Google Scholar
[
Schouten, A. P., Janssen, L., Verspaget, M. (2021) Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. In Leveraged Marketing Communications (pp. 208-231). Routledge.
]Search in Google Scholar
[
Shamhuyenhanzva, R. M., Van Tonder, E., Roberts-Lombard, M., Hemsworth, D. (2016) Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry. The International Review of Retail, Distribution and Consumer Research, 26 (4), 435-455.
]Search in Google Scholar
[
Shirazi, F., Hajli, N., Sims, J., Lemke, F. (2022) The role of social factors in purchase journey in the social commerce era. Technological Forecasting and Social Change, 183, 121861.
]Search in Google Scholar
[
Silva, M. J. d. B., Farias, S. A. d., Grigg, M. K., Barbosa, M. d. L. d. A. (2020) Online engagement and the role of digital influencers in product endorsement on Instagram. Journal of Relationship Marketing, 19 (2), 133-163.
]Search in Google Scholar
[
Singh, R. P., Banerjee, N. (2018) Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention. Global Business Review, 19 (6), 1622-1639.
]Search in Google Scholar
[
Sokolova, K., Kefi, H. (2019) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53.
]Search in Google Scholar
[
Statista, Influencer marketing market size worldwide from 2016 to 2024. (2024) https://www.statista.com/statistics/1092819/global-influencer-market-size/
]Search in Google Scholar
[
Statista. Social Media & User-Generated Content. (2022), https://www.statista.com/markets/424/topic/540/social-media-usergenerated-content/#overview.
]Search in Google Scholar
[
Tingchi Liu, M., Huang, Y. Minghua, J. (2007) Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24 (6), 358-365.
]Search in Google Scholar
[
Tiruwa, A., Yadav, R., Suri, P. (2016) An exploration of online brand community (OBC) engagement and customer’s intention to purchase. Journal of Indian Business Research, 8 (4), 295-314.
]Search in Google Scholar
[
Toor, A., Mudassir, H., Talha, H. (2017 The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator. Asian Journal of Business and Accounting, 10 (1).
]Search in Google Scholar
[
Vivek, S. D., Beatty, S. E., Morgan, R. M. (2012) Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20 (2), 122-146.
]Search in Google Scholar
[
Vrontis, D., Makrides, A., Christofi, M., Thrassou, A. (2021) Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45 (4), 617–644.
]Search in Google Scholar
[
Wang, P., Huang, Q., Davison, R. M. (2021) How do digital influencers affect social commerce intention? The roles of social power and satisfaction. Information Technology and People, 34 (3), 1065-1086.
]Search in Google Scholar
[
Wang, S. W., Scheinbaum, A. C. (2018) Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58 (1), 16-32.
]Search in Google Scholar
[
Wang, S. W., Scheinbaum, A. C. (2017) Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility Through Celebrity Endorsement. Journal of Advertising Research, 58 (1).
]Search in Google Scholar
[
Wang, T., Lee, F.-Y. (2021) Examining customer engagement and brand intimacy in social media context. Journal of Retailing and Consumer Services, 54, 102035.
]Search in Google Scholar
[
Weismueller, J., Harrigan, P., Wang, S., Soutar, G. N. (2020) Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media. Australasian Marketing Journal, 28 (4), 160-170.
]Search in Google Scholar
[
Wen, N. (2017) Celebrity influence and young people’s attitudes toward cosmetic surgery in Singapore: The role of parasocial relationships and identification. International Journal of Communication, 11 (19).
]Search in Google Scholar
[
Wiedmann, K.-P., Von Mettenheim, W. (2020) Attractiveness, trustworthiness and expertise–social influencers’ winning formula? Journal of Product and Brand Management, 30 (5), 707-725.
]Search in Google Scholar
[
Zafar, A. U., Qiu, J., Shahzad, M. (2020) Do digital celebrities’ relationships and social climate matter? Impulse buying in f-commerce. Internet Research, 30 (6), 1731-1762.
]Search in Google Scholar
[
Zhu, D. H., Chang, Y. P., Luo, J. J. (2016) Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33 (1), 8-16.
]Search in Google Scholar
, 