[
Aljohani, H. (2020). A Review of Research on Inbound Marketing. Journal for Research on Business and Social Science, 3 (4), 312-320.
]Search in Google Scholar
[
Bagozzi, R., Yi, Y. (1998). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Sciences, 16, 74–94.
]Search in Google Scholar
[
Baranchenko Y., Aksom, H. (2019). Inbound marketing: practical aspects of promoting goods and services in e-commerce. Marketing and Management of Innovations, (4), 308-320.
]Search in Google Scholar
[
Bezovski, Z. (2015). Inbound Marketing - a new concept in digital business. 15th International Scientific Conference Society, Economy, Law, Technology and Humanity, 20–21 Nov 2015, (pp. 27–34). Sibiu, Romania.
]Search in Google Scholar
[
Bidit, L.D., Dorothy, Y., Lalnunpuia, S. (2020). Digital consumer culture and digital acculturation. International Journal of Information Management, 51.
]Search in Google Scholar
[
Bollen K., Lennox, R. (1991). Conventional Wisdom on Measurement: A Structural Equation Perspective. Psychological Bulletin, 110 (2), 305-314.
]Search in Google Scholar
[
Brian, H., Dharmesh S. (2009). Inbound Marketing: Get Found Using Google, Social Media, and Blogs 1st Edition. John Wiley & Sons Inc.
]Search in Google Scholar
[
Bueno, S., Juan, S. (2018). Inbound Marketing to improve interest in public postgraduate courses. Esic Market Economics and Business Journal, 49 (3), 533-550.
]Search in Google Scholar
[
Chriswardana, B.D., Pradiatiningtyas, D. (2024). Inbound Marketing Based On Content and Customer in The Creative Industry Selling Fresh Meat, Seafood and Vegetables in Yogyakarta: An Experimental Approach. Widya Cipta: Jurnal Sekretari dan Manajemen, 8 (1), 1-7.
]Search in Google Scholar
[
D’Arco, M., Presti, L.L., Marino, V. (2019). Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework. Innovative Marketing, 15(4), 102-115.
]Search in Google Scholar
[
Dakouan, C., Benabdelouahed, R. (2024). Content marketing and inbound marketing practices: Review of theoretical literature. African Scientific Journal, 3 (2), 1080-1098.
]Search in Google Scholar
[
Dharmesh, S., Brian, H. (2014). Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online 2nd edition. John Wiley & Sons.
]Search in Google Scholar
[
Diamantopoulos, A., Winklhofer, H.M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38 (2), 269–277.
]Search in Google Scholar
[
Erdmann, A., Ponzoa, J.M. (2021). Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA. Technological Forecasting and Social Change, 162.
]Search in Google Scholar
[
Fornell, C., David, F.L. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research 18, 39–50.
]Search in Google Scholar
[
Gardé, V. (2018). Digital audience management: Building and managing a robust data management platform for multi-channel targeting and personalisation throughout the customer journey. Applied Marketing Analytics, 4(2), 126-135.
]Search in Google Scholar
[
Garai-Fodor, M., Vasa, L. (2023). Characteristics of consumer segments based on perceptions of the impact of digitalisation. Decision Making: Applications in Management and Engineering, 6 (2), 975–993.
]Search in Google Scholar
[
Hair, J., Black, W., Babin, B., Anderson, R., Tatham, R. (2005). Multivariate Data Analysis (6th Edition). Prentice Hall.
]Search in Google Scholar
[
Heather, D., Kirmani, A. (2024). Designing Brand Cocreation Activities to Increase Digital Consumer Engagement. Journal of Interactive Marketing, 59(2), 151-166.
]Search in Google Scholar
[
Heekyung, M., Han, S.H. (2016). A Design Process for a Customer Journey Map: A Case Study on Mobile Services. Human Factors and Ergonomics in Manufacturing & Service Industries, 26 (4), 501-514.
]Search in Google Scholar
[
Høgenhaven, T., Fishkin, R. (2023). Inbound Marketing and SEO: Insights from the Moz Blog. United Kingdom: Wiley.
]Search in Google Scholar
[
Hubspot (2024, 02 13). The Inbound Methodology - The best way to turn strangers into customers and promoters of your business. Récupéré sur www.hubspot.com: www.hubspot.com: http://www.hubspot.com/inbound-marketing.
]Search in Google Scholar
[
Jílková, P., Králová, P. (2021). Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis. International Advances in Economic Research, 27, 83–85.
]Search in Google Scholar
[
José, M.G., Flatten, T., Brettel, M. (2018). Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement. Journal of Advertising, 47 (1), 4-23.
]Search in Google Scholar
[
Juganaru, M., Andronache, R. (2021). Using Digital Marketing to Study Customer Behavior. “Ovidius” University Annals, Economic Sciences Series, 7 (2), 773-778.
]Search in Google Scholar
[
Lemon, K. N., Verhoef, P.C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
]Search in Google Scholar
[
MacKenzie, S.B., Podsakoff, P.M., Jarvis, C.B. (2005). The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions. Journal of Applied Psychology, 90(4), 710–730.
]Search in Google Scholar
[
Nrecycli. (2024, 02 19). https://nrecycli.com/. Récupéré sur www.nrecycli.com: https://nrecycli.com/.
]Search in Google Scholar
[
Opreana, A., Vinerea, S. (2015). A New Development in Online Marketing: Introducing Digital Inbound Marketing. Expert Journal of Marketing, 3 (1), 29-34.
]Search in Google Scholar
[
Patel, C.P., Pawan, K.C. (2018). Digital Inbound Marketing to Drive the Success of Startups. International Journal of Family Business and Management, 2(1), 1-6.
]Search in Google Scholar
[
Patrutiu-Baltes, L. (2016). Inbound Marketing - the most important digital marketing strategy. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, 58 (2), 278-286.
]Search in Google Scholar
[
Pongsiri, K., Suteera, S., Jatupron, W., Vachiraporn, P., Surakit, K. (2022). Reconsidering the Mystery of Digital Marketing Strategy in the Technological Environment: Opportunities and Challenges in Digital Consumer Behavior. International Journal of Sociologies and Anthropologies Science Reviews, 2 (4), 43-60.
]Search in Google Scholar
[
Raafat, A.M. (2022). The effect of inbound marketing on online customer engagement: An empirical study in retail stores of Basrah. International Journal of Business, Economics & Management, 5(1), 51-66.
]Search in Google Scholar
[
Rosenbaum, M.S., Otálora, M.L. (2017). How to create a realistic customer journey map. Business Horizons, 60 (1), 143-150.
]Search in Google Scholar
[
Sağkaya, G.A., Ozansoy, Ç.T. (2022). Understanding digital consumer: A review, synthesis, and future research agenda. The International Journal of Consumer Studies, 46 (5), 1829-1858.
]Search in Google Scholar
[
Shafag, M., Quliyev, O. (2021). The Digital Consumer Profile in 5.0 Societs In Strategic Marketing Management. European Proceedings of Social and Behavioural Sciences, 121, 45-53.
]Search in Google Scholar
[
Steenburgh, J.T., Avery, J. (2009). Hubspot: Inbound Marketing and Web 2.0. Harvard Business School Marketing Unit.
]Search in Google Scholar
[
Taber, K.S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Research in Science Education, 48, 1273–1296.
]Search in Google Scholar
[
Truphème, S. (2021). Inbound Marketing: Attracting, Winning, and Delighting the Customer in the Digital Age. Paris: Dunod.
]Search in Google Scholar
[
Yazdanifard, R. (2014). How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing. American Journal of Industrial and Business Management, 4 (1), 51-57.
]Search in Google Scholar
[
Yuruk-Kayapinar, P. (2020). Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey. Emerald Publishing Limited, 55-73.
]Search in Google Scholar