Pro-Gambling culture

This paper analyses gambling within the notion of culture. Examining its origins, we find out that gambling is strongly intertwined with culture. Due to human development and cultural complexity, the perceptions of luck, taking risk and chance change over time, but still have an important impact on gambling activity and detecting its codes. Historical evidence of gambling shows that gambling developed with different intensity, and has been mostly affected by European colonization. Gambling culture can be distinguished depending on the historical backgrounds, institutional structure and religious backgrounds (among other factors). The secondary analysis was prepared by taking raw data from the World Value Survey (2014) and analysing the correlations between gambling components. The selected components prove to be significantly correlated with the Taking Risk factor (secularization factor) and represent a significant contribution to the finalization of our findings. The final results propose four types of gambling culture present today, i.e. Simple Gambling Culture, Denied Gambling Culture, Transitioning Gambling Culture and Pro-Gambling Culture. Simple Gambling culture has the least gambling characteristic, whereas Pro-gambling Culture is a newly introduced term which represents the contemporary gambling cultural orientations.