Cultural political economy of Europe 2020: Jean Monnet Chair CPE 2020 and its impact

The main goal of the grand strategy Europe 2020 is to achieve smart, sustainable and inclusive growth. Implementation of such grand strategy is an arduous process, which has so far more often than not resulted in implementation deficit. The article follows the Cultural Political Economy approach and is based on a premise that to successfully implement a grand strategy of Europe 2020 and its successor strategies, we need to construe the strategy as a hegemonic discourse that needs to pass the evolutionary mechanisms of variation, selection and retention. Possible mechanism of retention of Europe 2020 is the innovative educational that was developed and tested in Jean Monnet Chair project Cultural Political Economy of Europe 2020. The approach can contribute to awareness of EU grand strategies and their implementation through other programmatic documents and advance interdisciplinary EU studies dealing with the phenomenon of EU implementation deficit.