1. bookVolumen 30 (2022): Edición 2 (June 2022)
Detalles de la revista
License
Formato
Revista
eISSN
2300-5289
Primera edición
16 May 2013
Calendario de la edición
4 veces al año
Idiomas
Inglés
access type Acceso abierto

Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

Publicado en línea: 18 Jun 2022
Volumen & Edición: Volumen 30 (2022) - Edición 2 (June 2022)
Páginas: 47 - 60
Detalles de la revista
License
Formato
Revista
eISSN
2300-5289
Primera edición
16 May 2013
Calendario de la edición
4 veces al año
Idiomas
Inglés
Abstract

The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected with the market saturation. The study aims to assess the impact of modern digital technologies on the performance of a shopping and entertainment center. Research was conducted using the example of a retail and entertainment center in Saint-Petersburg. The work proposes a “smart” approach to management, where additional investments are taken into account when the digital infrastructure is being created. The research shows that the transition from a traditional business management to a “smart” variant of property object‘s development, based on the active use of digital technologies, leads to a significant increase in its capitalization, traffic, average bill and occupancy by tenants. The novelty of the following work is to justify the economic efficiency of the application of digital technologies‘ in retail based on the calculation of the retail and entertainment center‘s capitalization value change under the influence of the implementation of automated accounting. The presented research can be used to develop a methodology for assessing the impact of the introduction of digital technologies on the efficiency of shopping and entertainment facilities.

Keywords

JEL Classification

Alekseeva, N., Antoshkova, N., &Pupentsova, S. (2019). Application of the Monte-Carlo Simulation Method in Building and Energy Management Systems. Advances in Intelligent Systems and Computing, 257–266. https://doi.org/10.1007/978-3-030-19868-8_26 Search in Google Scholar

Ataguba, J. O. (2021). Synthesis of short-cut DCF appraisal and spreadsheet iteration of freehold rental growth rates across specific valuation epochs. Real Estate Management and Valuation, 29(2), 52–70. https://doi.org/10.2478/remav-2021-0013 Search in Google Scholar

Babkin, A. V., Tashenova, L. V., & Chuprov, S. V. (2017). Management of sustainability and development of systems in the context of the synergetic paradigm. 2017 IEEE II International Conference on Control in Technical Systems (CTS). https://doi.org/10.1109/CTSYS.2017.8109556 Search in Google Scholar

Barann, B., Betzing, J. H., Niemann, M., Hoffmeister, B., & Becker, J. (2020). Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail. Electronic Markets. Published., https://doi.org/10.1007/s12525-020-00445-0 Search in Google Scholar

Colicev, A., Malshe, A., & Pauwels, K. (2018). Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry. Administrative Sciences, 8(3), 55. https://doi.org/10.3390/admsci8030055 Search in Google Scholar

Colliers International. (2020). Review of the retail property market in St. Petersburg (No. 1). Search in Google Scholar

Borremans, A. D., Zaychenko, I. M, & Iliashenko, O. Y. (2018). Digital economy. IT strategy of the company development. In I. Ilin& O. Kalinina (Eds.), MATEC Web of Conferences (p. 01034). EDP Sciences. https://doi.org/10.1051/matecconf/201817001034 Search in Google Scholar

Fejling, T., Torosyan, E., Tsukanova, O., & Kalinina, O. (2019). Special aspects of digital technology-based brand promotion. IOP Conference Series. Materials Science and Engineering, 497, 012027. Advance online publication. https://doi.org/10.1088/1757-899X/497/1/012027 Search in Google Scholar

Florêncio, L., & de Alencar, C. T. (2020). Protected Collateral Value: An Approach to Valuation of Commercial Properties for Loan Guarantees. Real Estate Management and Valuation, 28(3), 1–11. https://doi.org/10.1515/remav-2020-0019 Search in Google Scholar

Forte, F. (2019). ‘From Bata to Prada’: Appraisal Approach in New Retail Design. IOP Conference Series. Materials Science and Engineering, 603, 032018. Advance online publication. https://doi.org/10.1088/1757-899X/603/3/032018 Search in Google Scholar

Gustafsson, E., Jonsson, P., &Holmström, J. (2019). Digital product fitting in retail supply chains: maturity levels and potential outcomes. Supply Chain Management: An International Journal, ahead-of(ahead-of-print). https://doi.org/10.1108/SCM-07-2018-0247 Search in Google Scholar

Halik, U. (2018). Information and Communication Systems Used for Keeping the Register of Real Estate Prices and Values (Rrepv) in Poland. Real Estate Management and Valuation, 26(4), 45–53. https://doi.org/10.2478/remav-2018-0035 Search in Google Scholar

Krasyuk, I., Yanenko, M., &Nazarova E. (2020). Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing. E3S Web of Conferences. Topical Problems of Green Architecture, Civil and Environmental Engineering, TPACEE 2019, 164(1), 09006. https://doi.org/10.1051/e3sconf/202016409006 Search in Google Scholar

Lewis, T. L., & Loker, S. (2017). Trying on the Future: Exploring Apparel Retail Employees’ Perspectives on Advanced In-Store Technologies. Fashion Practice, 9(1), 95–119. https://doi.org/10.1080/17569370.2016.1262456 Search in Google Scholar

Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M. E., & Lin Lee, C. (2020). Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia. Sustainability (Basel), 12(13), 5402. https://doi.org/10.3390/su12135402 Search in Google Scholar

Lukashevich, N., Svirina, A., & Garanin, D. (2018). Multilevel prognosis of logistics chains in case of uncertainty: Information and statistical technologies implementation. Journal of Open Innovation, 4(1). Advance online publication. https://doi.org/10.1186/s40852-018-0081-8 Search in Google Scholar

Lukiyanchuk, I. N., Panasenko, S. V., Kazantseva, S. Y., Lebedev, K. A., & Lebedeva, O. Y. (2020). Development of online retailing logistics flows in a globalized digital economy. RevistaInclusiones, 7(SI), 407–416. https://revistainclusiones.org/index.php/inclu/article/view/329 Search in Google Scholar

Mednikov, M. D., Sokolitsyna, N. A., Sokolitsyn, A. S., & Semenov, V. P. (2017, May). Game theory model of forming enterprise development strategy in market environment uncertainty. 2017 XX IEEE International Conference on Soft Computing and Measurements (SCM). https://doi.org/10.1109/SCM.2017.7970752 Search in Google Scholar

Nanda, A., Xu, Y., & Zhang, F. (2021). How would the COVID-19 pandemic reshape retail real estate and high streets through acceleration of E-commerce and digitalization? Journal of Urban Management, 10(2), 110–124. https://doi.org/10.1016/j.jum.2021.04.001 Search in Google Scholar

Ozerov, E. S., Pupentsova, S. V., Leventsov, V. A., & Dyachkov, M. S. (2017, September). Selecting the best use option for assets in a corporate management system. 2017 6th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO). https://doi.org/10.1109/ICRITO.2017.8342418 Search in Google Scholar

Pirogova, O., Makarevich, M., Khareva, V., & Saveleva, N. (2020). Improving the use effectiveness of trading enterprises intellectual capital at the stages of the life cycle in the context of digitalization. IOP Conference Series: Materials Science and Engineering. International Scientific Conference Digital Transformation on Manufacturing, Infrastructure and Service, 940(1), 012053. https://doi.org/10.1088/1757-899X/940/1/012053 Search in Google Scholar

Pupentsova, S., & Livintsova, M. (2018). Qualimetric Assessment of Investment Attractiveness of the Real Estate Property. Real Estate Management and Valuation, 26(2), 5–11. https://doi.org/10.2478/remav-2018-0011 Search in Google Scholar

Reis, J., Amorim, M., Melão, N., & Matos, P. (2018). Digital Transformation: A Literature Review and Guidelines for Future Research. Advances in Intelligent Systems and Computing, 411–421. https://doi.org/10.1007/978-3-319-77703-0_41 Search in Google Scholar

Colliers, R. (2021) https://www.colliers.com/ru-ru/services/research-services Search in Google Scholar

Shirokova, S., Solovyov, L., Gnatenko, E., &Lohyeeta, N. (2020, November). Implementation of the digital transformation concept during decision-making process in a construction company: Digital transformation as a driver of strategic decision-making in a commercial organization. Digital Transformation on Manufacturing, Infrastructure and Service (SPBPU DTMIS’20), 6.10.1145/3446434.3446464 Search in Google Scholar

Silkina, G. Y., & Dubgorn, A. (2017, May). Information and Communication Technologies in Ensuring of Innovative Development. In K. S. Soliman (Ed.), International Business Information Management Association Conference. IBIMA. Search in Google Scholar

Ullah, F., Sepasgozar, S. M., Thaheem, M. J., & Al-Turjman, F. (2021). Barriers to the digitalisation and innovation of Australian Smart Real Estate: A managerial perspective on the technology non-adoption. Environmental Technology & Innovation, 22, 101527. https://doi.org/10.1016/j.eti.2021.101527 Search in Google Scholar

Voronova, O. (2020). Development of contract management system for network companies under economy digitalization. E3S Web of Conferences. Topical Problems of Green Architecture. Civil and Environmental Engineering, TPACEE 164, 09018. https://doi.org/10.1051/e3sconf/202016409018 Search in Google Scholar

Artículos recomendados de Trend MD

Planifique su conferencia remota con Sciendo