The Role of Minority-Owned Advertising Agencies in Shaping Authentic DE&I Strategies for Fortune-Listed Companies

Publicado en línea: 21 mar 2025

Páginas: 99 - 107

DOI: https://doi.org/10.2478/raft-2025-0010

Palabras clave

advertising industry, consumer perceptions, corporate marketing strategies, demographic shifts, Diversity Equity and Inclusion (DE&I), multicultural audiences

© 2025 Jason D. West, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.