<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This research aims to identify the pull and push factors that are effective for tourists travelling to Gilan province and classifying their motivations into key factors. Data were collected using a questionnaire. A total of 20 motives, including 11 push factors and 9 pull factors, were investigated. The sample size of the study was 390 people. For data analysis, single-sample <italic>t</italic>-test and factor analysis were used. The results showed that the average total pull motive was greater than the push motive. Motives were divided into three main factors: ‘nature-based tourism and spiritual regeneration’, ‘place dependency and the purchase of agricultural products’ and ‘lifestyle’. It should be noted that the ‘nature-based tourism and spiritual regeneration’ was found to be the most important factor for travelling to Gilan province.</p>
</abstract>

This research aims to identify the pull and push factors that are effective for tourists travelling to Gilan province and classifying their motivations into key factors. Data were collected using a questionnaire. A total of 20 motives, including 11 push factors and 9 pull factors, were investigated. The sample size of the study was 390 people. For data analysis, single-sample t-test and factor analysis were used. The results showed that the average total pull motive was greater than the push motive. Motives were divided into three main factors: ‘nature-based tourism and spiritual regeneration’, ‘place dependency and the purchase of agricultural products’ and ‘lifestyle’. It should be noted that the ‘nature-based tourism and spiritual regeneration’ was found to be the most important factor for travelling to Gilan province.

Factors Behind Tourists’ Travel Motivation: The Case of the Gilan Region, Iran

Department of Geography and Urban Planning, Faculty of Humanities

Department of Geography and Urban Planning, Faculty of Geography

Quaestiones Geographicae

This work is licensed under the Creative Commons Attribution 4.0 International License.

This research aims to identify the pull and push factors that are effective for tourists travelling to Gilan province and classifying their motivations into...

Factors Behind Tourists’ Travel Motivation: The Case of the Gilan Region, Iran

Publicado en línea: 16 dic 2021

Páginas: 101 - 112

Recibido: 10 feb 2021

DOI: https://doi.org/10.2478/quageo-2021-0032

Palabras clave
tourism, motivation, pull and push factor, Gilan, Iran

© 2021 Yaser Ramazannejad et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Factors Behind Tourists’ Travel Motivation: The Case of the Gilan Region, Iran

Publicado en línea: 16 dic 2021

Páginas: 101 - 112

Recibido: 10 feb 2021

DOI: https://doi.org/10.2478/quageo-2021-0032

Palabras clavetourism, motivation, pull and push factor, Gilan, Iran

© 2021 Yaser Ramazannejad et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Palabras clave
tourism, motivation, pull and push factor, Gilan, Iran