Open Data and Smart Tourism Development in Viticultural Areas in Serbia

Viticulture and wine production have a long tradition and are a very important agricultural branch in Serbia with a potential that is still untapped. However, the development of viticulture had different periods and stages of development, from stagnation and war events, bad climatic and economic conditions to the placement and sale of wine on the domestic and world markets. Open data enables the management of tourist destinations, but in Serbia there are no or rare examples of good practice, studies and research on this matter. Smart tourist destinations make up the concept of tourist development, the basis of which lies in innovative solutions and modern technology. Numerous tourist destinations in Serbia is not even at the beginning of improving smart tourism in destinations or are just beginning to implement them.

The Belgrade viticultural region has a high rating due to its proximity to the destination itself, primarily Belgrade, as the main and important emissions center, which makes the trip shorter, the longer stay and the participation of tourists more attractive. The capital of the Republic of Serbia is located in this region, as well as the immediate surroundings of other city centers with a large share of the population. Belgrade is the main transit point of Serbia: good traffic connections, as well as the proximity of the "Nikola Tesla" Airport.

In the vineyards of Serbia, the formation of wine products and accompanying tourist content did not occur, but they remained in the tourist offer as part of the rural tourist offer.