[
Alexander, L. (2022, November 30). The Who, What, Why, & How of Digital Marketing. Retrieved from HubSpot: https://blog.hubspot.com/marketing/what-is-digital-marketing
]Search in Google Scholar
[
Ayhan, B. (2017). Digitalization and Society. Frankfurt am Main: Peter Lang GmbH.
]Search in Google Scholar
[
Balaji, K. (2021). Digital Marketing - A Boost to Today's Businesses. Second National Virtual Conference on Recent Advances in Technology & Engineering (pp. 1046-1049). Chittoor: Vemu Institute of Technology.
]Search in Google Scholar
[
Căpățînă, A., Kachour, M., Lichy, J., Micu, A., Micu, A.-E., & Codignola, F. (2020). Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations. Technological Forecasting & Social Change, 119794.
]Search in Google Scholar
[
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing - strategy, implementation and practice. New York: Pearson.
]Search in Google Scholar
[
Chicu, N., Prioteasa, A.-L., & Deaconu, A. (2020). Current trends and perspectives in tyre industry. Studia Universitatis Economics Series, 36-56.
]Search in Google Scholar
[
Chinie, C., Oancea, M., & Todea, S. (2022). The adoption of the metaverse concepts in Romania. Management & Marketing. Challenges for the Knowledge Society, 328-340.
]Search in Google Scholar
[
Cosmulese, C., Socoliuc, M., Ciubotariu, M.-S., Grosu, V., & Mateș, D. (2020). Empirical study on the impact of evaluation of intangible assets on the market value of the listed companies. Business Administration and Management, 84-101.
]Search in Google Scholar
[
Desai, V. (2019). Digital Marketing: A Review. International Journal of Trend in Scientific Research and Development, 196-200.
]Search in Google Scholar
[
Dobre, C., Milovan, A.-M., Duțu, C., Preda, G., & Agapie, A. (2021). The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 2532-2553.
]Search in Google Scholar
[
Dwivedi, Y., Ismagilova, E., Hughes, D., Carlson, J., Filieri, R., Jacobson, J., . . . Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 102168.
]Search in Google Scholar
[
GpeC. (2024, January 17). Statistici Digital Marketing 2022. Retrieved from https://www.gpec.ro/blog/statistici-digital-marketing-2022
]Search in Google Scholar
[
Horky, F., Dubbick, L., Rhein, F., & Fidrmuc, J. (2023). Don't miss out on NFTs?! A sentiment-based analysis of the early NFT market. International Review of Economics & Finance, Forthcoming, 1-26.
]Search in Google Scholar
[
Konhäusner, P., & Seidentopf, R. (2021). Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19. Journal of Risk and Financial Management, 347.
]Search in Google Scholar
[
Lamé, G. (2019). Systematic Literature Reviews: An Introduction. International Conference on (pp. 1633-1642). Delft: HAL open science.
]Search in Google Scholar
[
Nichifor, E., Lixăndroiu, R., Chițu, I., Brătucu, G., Sumedrea, S., Maican, C., & Tecău, A. (2021). Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. Journal of Theoretical and Applied Electronic Commerce Research, 2319-2340.
]Search in Google Scholar
[
Oncioiu, I., Căpușneanu, S., Topor, D., Tamaș, A. S., Solomon, A.-S., & Dănescu, T. (2021). Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations. Journal of Theoretical and Applied Electronic Commerce Research, 1702-1717.
]Search in Google Scholar
[
Pelinescu, E., Iordan, M., & Chilian, M.-N. (2021). Digitization and Population Welfare in the New EU Member States. Romanian Journal of Economic Forecasting, 59-75.
]Search in Google Scholar
[
Piroșcă, G., Șerban-Oprescu, G., Badea, L., Stanef-Puică, M.-R., & Valdebenito, C. (2021). Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis. Journal of Theoretical and Applied Electronic Commerce Research, 2843-2857.
]Search in Google Scholar
[
Răileanu Szeles, M., & Simionescu, M. (2021). Improving the school-to-work transition for young people by closing the digital divide. Evidence from the EU regions. International Journal of Manpower, 1540-1555.
]Search in Google Scholar
[
Statista. (2024, January 17). Digital Advertising - Worldwide. Retrieved from Statista: https://www.statista.com/outlook/dmo/digital-advertising/worldwide
]Search in Google Scholar
[
Székely, S., Csata, Z., Cioca, L., & Benedek, A. (2020). Industrial marketing 4.0 - upgrading the industrial costumer's path to the digital economy. Polish Journal of Management Studies, 535-547.
]Search in Google Scholar
[
Tohănean, D., Buzatu, A., C.-A., B., & Georgescu, B. (2020). Business model innovation through the use of digital technologies: managing risks and creating sustainability. Amfiteatru Economic, 758-774.
]Search in Google Scholar
[
Topor, D., Maican, S. Ș., Paștiu, C., Pugna, I., & Solovăstru, M. Ș. (2022).. Using CSR communication through social media for developing long-term customer relaionships. The case of Romanian consumers. Economic Computation and Economic Cybernetics Studies and Research, 255-272.
]Search in Google Scholar
[
Vinerean, S., & Opreana, A. (2021). Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model. Journal of Theoretical and Applied Electronic Commerce Research, 2633-2654.
]Search in Google Scholar
[
Vrânceanu, D.-M., Țuclea, C.-E., & Țigu, G. (2020). Price search behaviour in digital markets - A perspective from Romania. Management & Marketing. Challenges for the Knowledge Society, 219-235.
]Search in Google Scholar