<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The development of entrepreneurial education programs in universities have a positive impact on the intentions of students to run their own businesses. The aim of the article is to demonstrate that the generation's digital competencies could play an essential role in the development of intergenerational family businesses. The third-generation family members have grown up with technology and possess a unique set of skills and knowledge that can be leveraged to modernize and improve their family business. Research was carried out in 2023 at the University of Ruse with 434 learners. The study shows that students' intention to become entrepreneurs is significantly altered as a result of the acquisition of basic digital skills and competencies.</p>
</abstract>

The development of entrepreneurial education programs in universities have a positive impact on the intentions of students to run their own businesses. The aim of the article is to demonstrate that the generation's digital competencies could play an essential role in the development of intergenerational family businesses. The third-generation family members have grown up with technology and possess a unique set of skills and knowledge that can be leveraged to modernize and improve their family business. Research was carried out in 2023 at the University of Ruse with 434 learners. The study shows that students' intention to become entrepreneurs is significantly altered as a result of the acquisition of basic digital skills and competencies.

Digital Competencies of Students Towards the Development of Intergenerational Family Business

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

The development of entrepreneurial education programs in universities have a positive impact on the intentions of students to run their own businesses. The aim...

Digital Competencies of Students Towards the Development of Intergenerational Family Business

Publicado en línea: 03 jul 2024

Páginas: 154 - 164

DOI: https://doi.org/10.2478/picbe-2024-0013

Palabras clave
digital competencies, family business, intergenerational theory, entrepreneurial education, digital economy, business education

© 2024 Daniel Pavlov et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Digital Competencies of Students Towards the Development of Intergenerational Family Business

Publicado en línea: 03 jul 2024

Páginas: 154 - 164

DOI: https://doi.org/10.2478/picbe-2024-0013

Palabras clavedigital competencies, family business, intergenerational theory, entrepreneurial education, digital economy, business education

© 2024 Daniel Pavlov et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Palabras clave
digital competencies, family business, intergenerational theory, entrepreneurial education, digital economy, business education