Entrepreneurial Crisis Strategies for the Organizations of the Future

The aim of this work is to investigate what the concepts and management practices for organizations in Romania look like, in the context of environmental turbulence, complexity and uncertainty caused by a crisis similar to that caused by COVID-19.

Theoretical and empirical contributions from management literature were sampled and concepts on the Agile Organization and the Resilient Organization were selected. The element of novelty consists in the creation of a new concept from the two concepts,, respectively: The Organization of Sustainable Transformation, a concept that helps organizations in Romania to understand how a performing organization which is going through a crisis on the level of the crisis caused by COVID-19 The concept presents characteristics that organizations must adopt and develop in order to perform during the crisis. The hypothesis from which we start is that organizations that prove agility and resilience go through an economic crisis, a hypothesis that will be verified in two European projects, applying the interview technique and using the investigative tool: list of questions. The series of data obtained from interviews will be analysed by qualitative methods of processing information. The originality of the work is given by the identification and realization of the concept of the Organization of Sustainable Transformation which combines elements of the concepts of the Agile Organization and the selected Resilient Organization from specialty literature. The novel concept puts forth elements that can assist organizations in persisting and generating value in an unpredictable context and future that arise due to a significant crisis.