Media communication in sport

We live in a world where the media is ubiquitous, through the multiple and diverse ways of expression, a world in which the press has become an “industry”, with a coverage and influence that is difficult to anticipate not too long ago, having the ability to capture the imagination and exert its influence on all walks of life. Conquering and then broadening the area of the public are really the raison of a media. This conquest and expansion are, however, based on three guiding principles: to do the job seriously (credibility), to produce pleasure (the show) and to be empathetic (empathy). Throughout this “industrial platform”, the sports press finds itself as a very important segment, with a major influence in society. Sport can also be regarded as a large global industry, with fans and spectators acting as consumers who demand. The research question is about the influence of media communication in the sports industry.