<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Car industry is one of the most important sectors in Romania with a significant impact on country’s GDP. This paper presents the construction and the evaluation of an Analytical Network Process (ANP) market share model, which emerged from extended in-depth interviews with top managers of the main Romanian car industry producers. ANP model was used to estimate the market share and compare the results with the actual values, expressed by Saaty’s compatibility index, then validate this model and offer comparative numerical weights of importance car industry in Romania. The conclusions of the article are in line with the research in the field and show that the automotive market shares in Romania estimated by the ANP model are confirming the companies’ calculations. The software we have used in our analysis was Super Decision 3.2 software.</p>
</abstract>

Car industry is one of the most important sectors in Romania with a significant impact on country’s GDP. This paper presents the construction and the evaluation of an Analytical Network Process (ANP) market share model, which emerged from extended in-depth interviews with top managers of the main Romanian car industry producers. ANP model was used to estimate the market share and compare the results with the actual values, expressed by Saaty’s compatibility index, then validate this model and offer comparative numerical weights of importance car industry in Romania. The conclusions of the article are in line with the research in the field and show that the automotive market shares in Romania estimated by the ANP model are confirming the companies’ calculations. The software we have used in our analysis was Super Decision 3.2 software.

An ANP approach to estimate the market shares of the car industry companies in Romania

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Car industry is one of the most important sectors in Romania with a significant impact on country’s GDP. This paper presents the construction and the...

An ANP approach to estimate the market shares of the car industry companies in Romania

Publicado en línea: 27 jul 2020

Páginas: 953 - 962

DOI: https://doi.org/10.2478/picbe-2020-0090

Palabras clave
car industry, ANP, market shares, decision model, compatibility index

© 2020 Mihail Busu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

An ANP approach to estimate the market shares of the car industry companies in Romania

Publicado en línea: 27 jul 2020

Páginas: 953 - 962

DOI: https://doi.org/10.2478/picbe-2020-0090

Palabras clavecar industry, ANP, market shares, decision model, compatibility index

© 2020 Mihail Busu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
car industry, ANP, market shares, decision model, compatibility index