[
Ajina, A. S. (2019). The perceived value of social media marketing: An empirical study of online word of mouth in Saudi Arabian context. Entrepreneurship and Sustainability Issues, 6, 1512–1527.10.9770/jesi.2019.6.3(32)
]Search in Google Scholar
[
Berry, L. L., & Parasuraman, A. (1991). Marketing services: competing through quality. The Free Press, New York.
]Search in Google Scholar
[
Boyd, D. M., & Ellison, N. B. (2008). Social network site: Definition, history, and scholarship. Journal of Computer Mediated Communication, 13, 210–223.10.1111/j.1083-6101.2007.00393.x
]Search in Google Scholar
[
Choi, M. S., & Park, C. (2019). The Effects of Characteristics of SNS Fan Page on Satisfaction and Purchase Intention in Korean Professional Baseball. Journal of Economics and Commerce, 39(1), 77-101.
]Search in Google Scholar
[
Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: An Interpersonal Influence Perspective. Journal of Marketing, 54, 68-81. http://dx.doi.org/10.2307/125181710.1177/002224299005400306
]Search in Google Scholar
[
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., & Krishen, A. S. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information and Management, 53, 102168.10.1016/j.ijinfomgt.2020.102168
]Search in Google Scholar
[
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 51, 11-27. http://dx.doi.org/10.2307/125112610.1177/002224298705100202
]Search in Google Scholar
[
Gim, G. R., Kim, Y. M., & Zhuo, Y. (2017). The structural relationship among SNS characteristics of professional base-The structural relationship among SNS characteristics of professional baseball team, attitude toward a team, team image, parent company image, positive emotion of parent company, and parent company loyalty. Korea Journal of Sport Management, 22(3), 35-54.10.31308/KSSM.22.3.3
]Search in Google Scholar
[
Go, Y. W. (2021). Determinants of attendance in K league1: focusing on uncertain outcome. Unpublished Master degree thesis, Han-yang University, Seoul, Republic of Korea.
]Search in Google Scholar
[
Hair, J., Anderson, R., Tatham, R., & Black, W. (1998). Multivariate data analysis. 5th Edition, Prentice Hall, New Jersey.
]Search in Google Scholar
[
Hong, S., & Park, J. (2019). The relationship between corporate social responsibility activities and relationship quality (relationship satisfaction, trust, relationship commitment) in B2B transactions. Korean Management Review, 48(6), 1643-1668.10.17287/kmr.2019.48.6.1643
]Search in Google Scholar
[
Jang, H. (2019). The structural relation among relation marketing, relationship quality and long-term business intention for bank PB customers. Journal of Korea Contents Society, 19(4), 63-78.
]Search in Google Scholar
[
Jeong, E. J., Na, Y. Y., & Cho, K. M. (2020). Analysis on the influence of the characteristics of social media information on beauty consumers’ commitment and voluntary behavior: Focusing on high school girls in Gwang-ju metropolitan city. Journal of the Korean Society of Beauty and Art, 21(1), 155-169.10.18693/jksba.2020.21.1.155
]Search in Google Scholar
[
Kang, S., Rice, J., Hambrick, M. & Choi, C. (2019). CrossFit across Three Platforms: Using Social Media to Navigate Niche Sport Challenges. Physical Culture and Sport. Studies and Research, 81(1) 36-46. https://doi.org/10.2478/pcssr-2019-000410.2478/pcssr-2019-0004
]Search in Google Scholar
[
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and Gratifications Research. The Public Opinion Quarterly, 37, 509-523. https://doi.org/10.1086/26810910.1086/268109
]Search in Google Scholar
[
KCDC (2020). Social distancing manual for COVID-19. Korea Centers Disease Control, Seoul.
]Search in Google Scholar
[
Kim D. K., & Han, J. W. (2017). Predicting spectator consumption behavior in professional baseball through the theory of extended planned behavior. Korean Journal of Physical Education, 56(2), 321-338.10.23949/kjpe.2017.03.56.2.22
]Search in Google Scholar
[
Kim, J. Y. (2020). The effect of perceived justice in service on customer citizenship behavior in golf driving range: The mediating effect of relationship quality and moderated mediating effect of rapport. Unpublished Doctor degree dissertation, Kyung-Hee University, Yong-in, Republic of Korea.
]Search in Google Scholar
[
Kim, S. T. (2021). The structural relationships among tourism SNS information service specificity, relationship quality, and continuous use intention: The mediating effect of relationship quality. Tourism Research, 46(1), 93-114.
]Search in Google Scholar
[
Kim, M. S., & Ha, J. P. (2019). The effect of SNS characteristics of professional baseball teams on brand(club) attitudes and club loyalty through engagement. Asian Journal of Physical Education of Sport Science, 7(1), 17-31.
]Search in Google Scholar
[
Kline, R. B. (1998). Principles and practice of structural equation modeling, The Guilford Press, New York, NY.
]Search in Google Scholar
[
Ko, I, T., & Kim, D. K. (2021). The study on relationship among experiential marketing of flagship store and brand attitude, purchase intention – focus on golf brand. Journal of Golf Studies, 15(1), 13-123.10.34283/ksgs.2021.15.1.9
]Search in Google Scholar
[
Kwak, B. S. (2013). The effects of SNS characteristics of food service companies on the attitude of technology adoption and behavior intention: Focused on the information trust and mediating effects. Unpublished Doctor degree thesis, Dong-Eui University, Seoul, Republic of Korea.
]Search in Google Scholar
[
Kwon, R. A. (2018). Using SNS prosumer marketing to explore the relationship between dancing performances and audience satisfaction, relationship quality, and long-term relationship orientation. Unpublished Doctor degree thesis, Sook-Myung Woman’s University, Seoul, Republic of Korea.
]Search in Google Scholar
[
Lee, D. K. (2021). A study on the effect of hotel relational benefits on customer’s intention to revisit through the relationship quality. Unpublished Master degree thesis, Kyung Hee University, Seoul, Republic of Korea.
]Search in Google Scholar
[
Lee, J. (2022). Blue Jays: Let’s Stop Ignoring Their One Complete Marketing Failure. Blue Jays Journal. https://jaysjournal.com/2021/12/27/blue-jays-lets-stop-ignoring-one-complete-marketing-failure/
]Search in Google Scholar
[
Lee, J. Y. (2021). Hanwha Eagles, Lotte’s disparaging SNS posts...”apologize with head down”. http://www.viva100.com/main/view.php?key=20210617010004004
]Search in Google Scholar
[
Lee, S. Y. (2016). A study expectation-value-sufficiency regarding pro-soccer club SNS official fan page service. Unpublished Master degree thesis, Kyong Gi University, Suwon, Republic of Korea.
]Search in Google Scholar
[
Li, Y., Gao, X., Du, M., He, R., Yang, S., & Xiong, J. (2020). What causes different sentiment classification on social network services? Evidence from Weibo with genetically modified food in China. Sustainability, 12, 1345.10.3390/su12041345
]Search in Google Scholar
[
Ministry of Culture, Sports and Tourism (2021). Sports industry status report. Seoul.
]Search in Google Scholar
[
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill, Inc.
]Search in Google Scholar
[
Roh, D. Y., Oh, Y. S., & Kim, J. P. (2015). The effect of SNS characteristics on satisfaction and relationship retention intention of martial art sports. The Journal of Korean Alliance of Martial Arts, 17(4), 13-25.10.35277/kama.2015.17.4.13
]Search in Google Scholar
[
Ryu, M. A. (2021). The effect of SNS marketing on team trust, team identification, spectatorship intention, and merchandising purchases of professional sports team. Unpublished doctor degree dissertation, Jeonbuk University, Jeonbuk, Republic of Korea.10.46669/kss.2021.19.2.041
]Search in Google Scholar
[
Seng, C. & Keat, L. (2014). Marketing Sports Products on Facebook: The Effect of Social Influence. Physical Culture and Sport. Studies and Research, 61(1), 65-73.10.2478/pcssr-2014-0006
]Search in Google Scholar
[
Su, Y. & Baker, B., Doyle, J., & Yan, M. (2020). Fan Engagement in 15 Seconds: AthletesEffect of Social Influence. sing purchases of pTikTok. International Journal of Sport Communication. 13, 1-11. 10.1123/ijsc.2020-0238.10.1123/ijsc.2020-0238
]Search in Google Scholar
[
Sung, S. H. (2021). Analysis of influencing factors on audiences in Korean professional soccer league: Focusing on competitive balance in K-League. Journal of Sport and Leisure Studies, 85, 123-133.10.51979/KSSLS.2021.07.85.123
]Search in Google Scholar
[
Szczepkowski, J. (2021). Building and maintaining the relationship with football fans during covid-19. Journal of Physical Education and Sport, 21,1270-1275.
]Search in Google Scholar
[
Tse, D. K., & Wilton, P. C. (1988). Models of consumer satisfaction formation: An extension. Journal of Marketing Research, 25, 204-212. http://dx.doi.org/10.2307/317265210.2307/3172652
]Search in Google Scholar
[
University tomorrow’s 20 Laboratory (2020). Insight report 2020. https://www.20slab.org/
]Search in Google Scholar
[
West, G., Finch, F., & Curran, J. (1995). Structural equation models with non-normal variables: problems and remedies. structural equation modeling concepts, Hoyle, R. H. (Ed.), Structural equation modeling: Concepts, issues, and applications, Sage Publications, Inc., Washington, DC, pp.56-75.
]Search in Google Scholar
[
Wibowo, A., Chen, S. C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2021). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13, 189.10.3390/su13010189
]Search in Google Scholar
[
Wu, J., Fan, S., & Leon Z. J. (2018). Community engagement and online word of mouth: An empirical investigation. Information & Management, 55(2), 258–270. DOI:10.1016/j.im.2017.07.002
]Open DOISearch in Google Scholar
[
Yim, K. H. (2013). A study on the influence of relation commitment of SNS marketing features in domestic enterprise. Journal of Digital Convergence, 11(10), 341-350.
]Search in Google Scholar
[
Yoo, Y. H. (2019). Effects of taekwondo-related organizations’ usage characteristics of SNS on quality of relationship and long-term relationship orientation. Unpublished Doctor degree thesis, Yong-in University, Yong-In, Republic of Korea.
]Search in Google Scholar