[Abratt, R., & Kleyn, N. (2012). Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing, 46(7/8), 1048-1063, http://dx.doi.org/10.1108/0309056121123019710.1108/03090561211230197]Search in Google Scholar
[Alhabeeb, M. J. (2002). Perceived product quality, purchase value, and price. Allied Academies International Conference. Academy of Marketing Studies. Proceedings, 7(1), 9-14.]Search in Google Scholar
[Anderson, J., & Gebing, D. W. (1988). Structural equation modeling in practice: a review and recommended twostep approach. Psychological Bulletin, 103(3), 411-423, http://dx.doi.org/10.1037/0033-2909.103.3.41110.1037/0033-2909.103.3.411]Search in Google Scholar
[Babić-Hodović, V., Mehić, E., & Arslanagić, M. (2011). Influence of Banks’ Corporate Reputation on Organizational Buyers Perceived Value. Procedia - Social and Behavioral Sciences, 24, 351-360, http://dx.doi.org/10.1016/j.sbspro.2011.09.06310.1016/j.sbspro.2011.09.063]Search in Google Scholar
[Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation model. Journal of the Academy of Marketing Science, 16(1), 74-94, http://dx.doi.org/10.1007/BF0272332710.1007/BF02723327]Search in Google Scholar
[Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246, http:// dx.doi.org/10.1037/0033-2909.107.2.23810.1037/0033-2909.107.2.238]Search in Google Scholar
[Bezenić, D. (2006). Interdependence of life insurance service quality and premium. Tržište, 18(1-2), 67-80.]Search in Google Scholar
[Bollen, K. A. (1989). Structural Equations with Latent Variables. Wiley-Interscience Publication.10.1002/9781118619179]Search in Google Scholar
[Bontis, N., & Booker, L. D. (2007). The mediating effect of organizational reputation on customer loyalty and service recommendation in the banking industry. Management Decision, 45(9), 1426-1445, http://dx.doi. org/10.1108/0025174071082868110.1108/00251740710828681]Search in Google Scholar
[Bromley, D. B. (2001). Relationships between personal and corporate reputation. European Journal of Marketing, 35(3/4), 316-334, http://dx.doi. org/10.1108/0309056011038204810.1108/03090560110382048]Search in Google Scholar
[Byrne, B. M. (2001). Structural Equation Modeling with AMOS. Basic Concepts, Applications and Programming. New Jersey: Lawrence Erlbaum Associates.]Search in Google Scholar
[Campbell, D. T. (1960). Recommendations for APA test standards regarding construct, trait, or discriminant validity. American Psychologist, 15(8), 546-553, http://dx.doi.org/10.1037/h004825510.1037/h0048255]Search in Google Scholar
[Chang, K. C. (2012). How reputation creates loyalty in the restaurant sector. International Journal of Contemporary Hospitality Management, 25(4), 536-557, http://dx.doi.org/10.1108/0959611131132291610.1108/09596111311322916]Search in Google Scholar
[Chapman, J., & Wahlers, R. (1999). A revision and empirical test of the extended price perceived quality model. Journal of Marketing Theory and Practice, 7(3), 53-63.10.1080/10696679.1999.11501840]Search in Google Scholar
[Chibuike, I.-E.R. (2011). Corporate Reputation & Firm Performance: Empirical Literature Evidence. International Journal of Business and Management, 6(4), 197-206, http://dx.doi.org/10.2139/ssrn.165959510.2139/ssrn.1659595]Search in Google Scholar
[Chi, T. & Kilduff, P. P. D. (2011). Understanding consumer perceived value of casual sportswear: An empirical study. Journal of Retailing and Consumer Services, 18(5), 422-429, http://dx.doi.org/10.1016/j.jretconser.2011.06.00410.1016/j.jretconser.2011.06.004]Search in Google Scholar
[Chun, R. (2006). Innovation and Reputation: An Ethical Character Perspective. Creativity and Innovation Management, 15(1), 63-73, http://dx.doi.org/10.1111/j.1467-8691.2006.00369.x 10.1111/j.1467-8691.2006.00369.x]Search in Google Scholar
[Costa-Font, J. & Garcia, J. (2003). Demand For Private Health Insurance: How Important Is The Quality Gap?. Health Economics, 12(7), 587-599, http://dx.doi.org/10.1002/hec.75610.1002/hec.756]Search in Google Scholar
[Costinel, D., Anca, D. & Florin Lucian, I. (2011). Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature. Romanian Journal of Marketing, 4, 23-30.]Search in Google Scholar
[Courtright, J. L. & Smudde, P. M. (2009). Leveraging Organizational Innovation for Strategic Reputation Management. Corporate Reputation Review, 12, 245-269, http://dx.doi.org/10.1057/crr.2009.1810.1057/crr.2009.18]Search in Google Scholar
[Crews, T. (2010), Fundamentals of Insurance, South- Western Cengage Learning, Mason.]Search in Google Scholar
[Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334, http://dx.doi.org/10.1007/BF0231055510.1007/BF02310555]Search in Google Scholar
[Damanpour, F. & Gopalakrishnan, S. (1998). Theories of organizational structure and innovation adoption: the role of environmental change. Journal of Engineering and Technology Management, 15(1), 1-24, http://dx.doi.org/10.1016/S0923-4748(97)00029-510.1016/S0923-4748(97)00029-5]Search in Google Scholar
[Dunn, S. C., Seaker, R. F., & Waller, M. A. (1994). Latent variables in business logistics research: scale development and validation. Journal of Business Logistics, 15(2), 145-172.]Search in Google Scholar
[Eckardt, M., & Räthke-Döppner, S. (2010). The quality of insurance intermediary services-empirical evidence for Germany. Journal of Risk and Insurance, 77(3), 667-701, http://dx.doi.org/10.1111/j.1539-6975.2010.01361.x 10.1111/j.1539-6975.2010.01361.x]Search in Google Scholar
[Fombrun, C. J. (1996). Reputation: realizing value from the corporate image. Boston: Harvard Business School Press.]Search in Google Scholar
[Fombrun, C. J., Gardberg, N. A., & Sever, J. W. (2000). The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4), 241-255, http://dx.doi.org/10.1057/bm.2000.1010.1057/bm.2000.10]Search in Google Scholar
[Fornell, C., & Lacker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50, http://dx.doi.org/10.2307/315131210.2307/3151312]Search in Google Scholar
[Gatti, L., Caruana, A., & Snehota, I. (2012). The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management. Journal of Brand Management, 20(1), 65-76, http://dx.doi.org/10.1057/bm.2012.210.1057/bm.2012.2]Search in Google Scholar
[Graham, M. E., & Bansal, P. (2007). Consumers‘ Willingness to Pay for Corporate Reputation: The Context of Airline Companies. Corporate Reputation Review, 10, 189-200, http://dx.doi.org/10.1057/palgrave.crr.155005210.1057/palgrave.crr.1550052]Search in Google Scholar
[Gulati, N. C. (2007), Principles of insurance management, New Delhi: Excel Books.]Search in Google Scholar
[Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis with Readings, 5th ed. New York: Prentice-Hall International, Englewood Cliffs.]Search in Google Scholar
[Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010): Multivariate data analysis. New Jersey: Prentice Hall.]Search in Google Scholar
[Hanif, M. (2010). Factors Affecting Customer Satisfaction. International Research Journal of Finance and Economics, 60, 44-52.]Search in Google Scholar
[Hansen, H., Samuelsen, B. M., & Silseth, P. R. (2008). Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation. Industrial Marketing Management, 37(2), 206-217, http://dx.doi.org/10.1016/j.indmarman.2006.09.00110.1016/j.indmarman.2006.09.001]Search in Google Scholar
[Helm, S. (2011). Employees‘ awareness of their impact on corporate reputation. Journal of Business Research, 64(7), 657-663, http://dx.doi.org/10.1016/j. jbusres.2010.09.001]Search in Google Scholar
[Henard, D. H., & Dacin, P. A. (2010). Reputation for Product Innovation: Its Impact on Consumers. Journal of Product Innovation Management, 27(3), 321-335, http://dx.doi.org/10.1111/j.1540-5885.2010.00719.x 10.1111/j.1540-5885.2010.00719.x]Search in Google Scholar
[Hillestad, T., Xie, G., & Haugland S. A. (2010). Innovative corporate social responsibility: the founder‘s role in creating a trustworthy corporate brand through „green innovation“. The Journal of Product and Brand Management, 19(6), 440-451, http://dx.doi.org/10.1108/1061042101108575810.1108/10610421011085758]Search in Google Scholar
[Hoxmeier, J. A., Nie, W. & Purvis, G. T. (2000). The impact of gender and experience on user confidence in electronic mail. Journal of End User Computing, 12(4), 11-21, http://dx.doi.org/10.4018/joeuc.200010010210.4018/joeuc.2000100102]Search in Google Scholar
[Jöreskog, K. G., & Sörbom, D. (2002). LISREL 8: structural equation modeling with the SIMPLIS command language. Lincolnwood: Scientific Software International.]Search in Google Scholar
[Kay, J. (1995). Foudations of Corporate Success. Oxford: Oxford University Press.10.1093/019828988X.001.0001]Search in Google Scholar
[Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management 38 (7), 732-742, http://dx.doi.org/10.1016/j.indmarman.2008.02.00510.1016/j.indmarman.2008.02.005]Search in Google Scholar
[Keller, K. L. & Aaker, D. A. (1998). The Impact of Corporate Marketing on a Company‘s Brand Extensions. Corporate Reputation Review, 1, 356-378, http://dx.doi.org/10.1057/palgrave.crr.1540057 10.1057/palgrave.crr.1540057]Search in Google Scholar
[Khan, A. M., & Manopichetwattana, V. (1989). Innovative and non-innovative small firms: Types and characteristics. Management Science, 35(5), 597-713.10.1287/mnsc.35.5.597]Search in Google Scholar
[Kutty, S. K. (2008). Managing life insurance. New Delhi: Prentice-Hall.]Search in Google Scholar
[Ladhar, R. & Morales, M. (2008). Perceived service quality, perceived value and recommendation. A study among Canadian public library users. Library Management, 29 (4/5), 352-366, http://dx.doi.org/10.1108/0143512081086912910.1108/01435120810869129]Search in Google Scholar
[Laforet, S. (2011). A framework of organisational innovation and outcomes in SMEs. International Journal of Entrepreneurial Behaviour & Research, 17(4), 380-408, http://dx.doi.org/10.1108/1355255111113963810.1108/13552551111139638]Search in Google Scholar
[Lien, T. B., & Yu, C. C. (2001). An Integrated Model for the effects of perceived product, perceived service quality, and perceived price fairness on customer satisfaction and loyalty. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behaviour, 14, 125-140.]Search in Google Scholar
[Lorin Purcărea, V., Raluca Gheorghe, I., & Mădălina Petrescu, C. (2013). The Assessment of Perceived Service Quality of Public Health Care Services in Romania Using the SERVQUAL Scale. Procedia Economics and Finance, 6, 573-585, http://dx.doi.org/10.1016/S2212-5671(13)00175-510.1016/S2212-5671(13)00175-5]Search in Google Scholar
[Lovelock, C. H. (1999). Developing Marketing Strategies for Transnational Service Operations. Journal of Services Marketing, 13(4/5), 278-289, http://dx.doi.org/10.1108/0887604991028253810.1108/08876049910282538]Search in Google Scholar
[Mulej, M. (2000). Dialektična in druge mehkosistemske teorije. [Dialectical and other softsystems theories]. University of Maribor, Faculty of Economics and Business.]Search in Google Scholar
[Mulej, M. (2013). Dialectical Systems Thinking and the Law of Requisite Holism Concerning Innovation. Litchfield Park: Emergent.]Search in Google Scholar
[Nunnally, J. C. (1978). Psychometric Theory. New York: Mc-Graw-Hill Book Company.]Search in Google Scholar
[Oh, H. (2003). Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotel. Tourism Management, 24(4), 387-399, http://dx.doi.org/10.1016/S0261-5177(02)00109-710.1016/S0261-5177(02)00109-7]Search in Google Scholar
[Ottenbacher, M., & Gnoth, J. (2005): How to Develop Successful Hospitality Innovation. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 205-222, http://dx.doi.org/10.1177/001088040427109710.1177/0010880404271097]Search in Google Scholar
[Ou, W.-M., & Abratt, R. (2006). Diagnosing the Relationship between Corporate Reputation and Retail Patronage. Corporate Reputation Review, 9(4), 243-257, http:// dx.doi.org/10.1057/palgrave.crr.155003210.1057/palgrave.crr.1550032]Search in Google Scholar
[Parasuraman, A., Zeithaml, V. A., & Berry, L. B. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. The Journal of Marketing, 49(4), 41-50, http://dx.doi.org/10.2307/125143010.2307/1251430]Search in Google Scholar
[Pomering, A., & Johnson, L. W. (2009). Constructing a corporate social responsibility reputation using corporate image advertising. Australasian Marketing Journal, 17(2), 106-114, http://dx.doi.org/10.1016/j. ausmj.2009.05.006]Search in Google Scholar
[Rahman, M. S., Khan, A. H., & Haque, M. M. (2012). A Conceptual Study on the Relationship between Service Quality towards Customer Satisfaction: Servqual and Gronroos’s Service Quality Model Perspective. Asian Social Science, 8(13), 201-210, http://dx.doi.org/10.5539/ass.v8n13p20110.5539/ass.v8n13p201]Search in Google Scholar
[Schumacker, R. E., & Lomax, R. G. (2004). A beginner‘s guide to structural equation modeling. London: L. Erlbaum. Simpson, P. M., Siguaw, J. A., & Enz, C. A. (2006). Innovation orientation outcomes: the good and the bad. Journal of Business Research, 59(10-11), 1133-1141, http://dx.doi.org/10.1016/j.jbusres.2006.08.00110.1016/j.jbusres.2006.08.001]Search in Google Scholar
[Sureshchandar, G. S., Chandrasekharan R., & Anantharaman, R. N. (2002). Determinants of customer-perceived service quality: A confirmatory factor analysis approach. The Journal of Services Marketing, 16(1), 9-34, http:// dx.doi.org/10.1108/0887604021041939810.1108/08876040210419398]Search in Google Scholar
[Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105, http://dx.doi.org/10.1016/S0022-4359(99)80005-010.1016/S0022-4359(99)80005-0]Search in Google Scholar
[Šebjan, U. (2013). Zaznana povezanost med komponentami zavarovalne storitve pri uporabnikih dopolnilnega zdravstvenega zavarovanja [Perceived Relationships among Components of Insurance Service for Users of Complementary Health Insurance Service]. Management, 8(4), 291-307.]Search in Google Scholar
[Šebjan, U. & Bastič, M. (2013). Komponente storitve in njihov pomen pri zamenjavi zdravstvene zavarovalnice [Service components and their importance in health insurance changes]. Naše gospodarstvo, 59(3-4), 14-25, http://dx.doi.org/10.7549/ourecon.2013.3-4.0210.7549/ourecon.2013.3-4.02]Search in Google Scholar
[Šebjan, U., Bastič, M., & Tominc, P. (2013). Key factors of decision-making of users for complementary voluntary health insurance . Actual Problems of Economics, 10(148), 558-566.]Search in Google Scholar
[Ulbinaite, A., & Kucinskiene, M. (2013). Insurance service purchase decision-making rationale: expert-based evidence from Lithuania. Ekonomika, 9(2), 137-155.10.15388/Ekon.2013.0.1409]Search in Google Scholar
[Vaughan, E. J,. & Vaughan, T. M. (2008), Fundamentals of Risk and Insurance, Hoboken: John Wiley & Sons. de Vaus, D. A. (1995). Surveys in Social Research, 4th ed. Sydney: Allen and Unwin Pty Ltd.]Search in Google Scholar
[Vicente, S. (2009). The moderating effect of the technological level of industry on the relationship between innovation and corporate reputation. International Entrepreneurship and Management Journal, 5(4), 515-526, http://dx.doi.org/10.1007/s11365-009-0127-2 10.1007/s11365-009-0127-2]Search in Google Scholar
[Walsh, G., & Beatty, S. E. (2007). Customer-Based Corporate Reputation of a Service Firm: Scale Development and Validation. Journal of the Academy of Marketing Science, 35(1), 127-143, http://dx.doi.org/10.1007/ s11747-007-0015-710.1007/s11747-007-0015-7]Search in Google Scholar
[Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organisational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313, http://dx.doi.org/10.1108/1460106041056505610.1108/14601060410565056]Search in Google Scholar
[Walsh, G., Beatty, S. E., & Shiu, E. M. K. (2009). The customer-based corporate reputation scale: Replication and short form. Journal of Business Research, 62(10), 924-930, http://dx.doi.org/10.1016/j.jbusres.2007.11.01810.1016/j.jbusres.2007.11.018]Search in Google Scholar
[Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260-267, http://dx.doi.org/10.1016/j.jbusres.2013.05.01210.1016/j.jbusres.2013.05.012]Search in Google Scholar
[Winkleman, M. (1999). The right stuff: Survey on corporate reputation. Chief Executive (US) 143, 80-81.]Search in Google Scholar
[Wu, S.-I., & Lin, C.-L. (2011). The influence of innovation strategy and organizational innovation on innovation quality and performance. International Journal of Organizational Innovation, 3(4), 45-81.]Search in Google Scholar
[Yaşlıoğlu, M., Özaslan Çalışkan, B. Ö. & Şap, Ö. (2013). The Role of Innovation and Perceived Service Quality in Creating Customer Value: A Study on Employees of a Call Center Establishment. Social and Behavioral Sciences, 99(6), 629-635, http://dx.doi.org/10.1016/j.sbspro.2013.10.53310.1016/j.sbspro.2013.10.533]Search in Google Scholar
[Zabala, I., G. Panadero, L. M. & Gallardo, C. M. Amate, M. Saanchez-Galindo, I. Tena & I. Villalba. (2005). Corporate reputation in professional services firms: Reputation management based on intellectual capital management. Corporate Reputation Review, 8, 59-71, http://dx.doi.org/10.1057/palgrave.crr.154023910.1057/palgrave.crr.1540239]Search in Google Scholar
[Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22, http://dx.doi.org/10.2307/125144610.2307/1251446]Search in Google Scholar
[Zweifel, P. & Eisen, R. (2012), Insurance Economics, Berlin: Springer. 10.1007/978-3-642-20548-4]Search in Google Scholar