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<p>This article analyses how people use social media to make sense of climate change, exploring climate issues as part of everyday communication in media-saturated societies. Building on prominent themes in the environmental communication literature on social media, such as mobilisation and polarisation, we respond to calls for more qualitative and interpretative analysis. Our study therefore asks how people use social media in everyday life to make sense of climate issues, and it expands on previous findings in the field through a qualitative typology of everyday social media use. The empirical data stems from in-depth interviews with Norwegians who are engaged in climate issues, with informants ranging from activists to declared sceptics, although we find widespread ambivalence across group positions. Our findings contribute to disentangling contradictory findings in the field through a discussion of how climate change is part of everyday communication.</p>
</abstract>

This article analyses how people use social media to make sense of climate change, exploring climate issues as part of everyday communication in media-saturated societies. Building on prominent themes in the environmental communication literature on social media, such as mobilisation and polarisation, we respond to calls for more qualitative and interpretative analysis. Our study therefore asks how people use social media in everyday life to make sense of climate issues, and it expands on previous findings in the field through a qualitative typology of everyday social media use. The empirical data stems from in-depth interviews with Norwegians who are engaged in climate issues, with informants ranging from activists to declared sceptics, although we find widespread ambivalence across group positions. Our findings contribute to disentangling contradictory findings in the field through a discussion of how climate change is part of everyday communication.

Polarisation and echo chambers? Making sense of the climate issue with social media in everyday life

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article analyses how people use social media to make sense of climate change, exploring climate issues as part of everyday communication in...

Polarisation and echo chambers? Making sense of the climate issue with social media in everyday life

Publicado en línea: 14 feb 2023

Páginas: 23 - 43

DOI: https://doi.org/10.2478/nor-2023-0002

Palabras clave
climate change, social media, qualitative interviews, sense-making, Norway

© 2023 Hallvard Moe et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Polarisation and echo chambers? Making sense of the climate issue with social media in everyday life

Publicado en línea: 14 feb 2023

Páginas: 23 - 43

DOI: https://doi.org/10.2478/nor-2023-0002

Palabras claveclimate change, social media, qualitative interviews, sense-making, Norway

© 2023 Hallvard Moe et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Palabras clave
climate change, social media, qualitative interviews, sense-making, Norway