Non-user | 21.6 | 20.4 | 12.9 | 19.3 (213) |
Sporadic user | 4.7 | 7.6 | 10.0 | 7.3 (80) |
Regular user | 42.6 | 48.8 | 52.7 | 47.9 (527) |
Frequent user | 31.1 | 23.2 | 24.4 | 25.5 (281) |
Total | 100.0 | 100.0 | 100.0 | 100.0 |
296 | 604 | 201 | 1,101 |
OR | 95% CI | OR | 95% CI | OR | 95% CI | ||||
---|---|---|---|---|---|---|---|---|---|
Age: continuous | −.05 (.01) |
.95 | (.94–.97) | −.09 (.01) |
.92 | (.91–.93) | −.12 (.01) |
.89 | (.87–.90) |
Gender: female | −26 (.22) | .77 | (.50–1.19) | −.54 (.17) |
.58 | (.41–.82) | −69 (.20) |
.50 | (.34–.74) |
Education: low | −.19 (.24) | .82 | (.52–1.30) | −55 (.18) |
.58 | (.40–.83) | −.36 (.21) | .70 | (.46–1.01) |
Income: low | −.63 (.30) |
.53 | (.30–.96) | −.09 (.21) | .91 | (.60–1.38) | −.03 (.24) | .97 | (.61–1.55) |
Intercept | 2.19 (.49) |
5.34 (.39) |
6.37 (.43) |
||||||
Model |
502.31 (12) |
||||||||
.37 | |||||||||
.35 |
non-user | sporadic | regular | frequent | total | ||
non-user | 193 | 42 | 85 | 24 | 344 | |
sporadic | 14 | 20 | 52 | 23 | 109 | |
regular | 25 | 10 | 224 | 105 | 364 | |
frequent | 5 | 13 | 163 | 115 | 296 | |
total | 237 | 85 | 524 | 267 | 1,113 |
Non-user | 35.7 | 32.3 | 24.5 | 24.7 | 30.0 (402) |
Sporadic user | 13.9 | 8.6 | 10.0 | 10.8 | 9.6 (129) |
Regular user | 28.7 | 31.3 | 40.2 | 39.2 | 33.9 (454) |
Frequent user | 21.7 | 27.8 | 25.3 | 25.3 | 26.4 (354) |
Total | 100.0 | 100.0 | 100.0 | 100.0 | 99.9 |
115 | 777 | 261 | 186 | 1,339 |
Non-user | 16.5 | 22.7 | 19.6 (245) |
Sporadic user | 7.2 | 6.6 | 6.9 (86) |
Regular user | 49.7 | 47.5 | 48.6 (607) |
Frequent user | 26.6 | 23.2 | 24.9 (311) |
Total | 100.0 | 100.0 | 100.0 |
624 | 625 | 1,249 |
Non-user | 28.5 | 31.7 | 22.6 | 29.1 (345) |
Sporadic user | 5.8 | 12.8 | 10.2 | 10.4 (123) |
Regular user | 32.5 | 35.1 | 36.3 | 34.6 (411) |
Frequent user | 33.1 | 20.5 | 31.0 | 25.9 (308) |
Total | 99.9 | 100.1 | 100.1 | 100.0 |
326 | 635 | 226 | 1,187 |
Non-user | 2.6 | 12.2 | 30.2 | 64.5 | 30.0 (402) |
Sporadic user | 5.5 | 6.9 | 14.7 | 10.5 | 9.6 (129) |
Regular user | 37.6 | 46.0 | 37.0 | 18.3 | 33.9 (454) |
Frequent user | 54.4 | 34.9 | 18.2 | 6.7 | 26.4 (354) |
Total | 100.1 | 100.0 | 100.1 | 100.0 | 99.9 |
274 | 335 | 341 | 389 | 1,339 |
Non-user | 25.4 | 34.6 | 30.0 (402) |
Sporadic user | 9.3 | 9.9 | 9.6 (129) |
Regular user | 35.9 | 31.9 | 34.0 (455) |
Frequent user | 29.3 | 23.5 | 26.4 (354) |
Total | 99.9 | 99.9 | 100.0 |
676 | 664 | 1,340 |
OR | 95% CI | OR | 95% CI | OR | 95% CI | ||||
---|---|---|---|---|---|---|---|---|---|
Age: continuous | −.04 (.01) |
.96 | (.94–.98) | −.10 (.01) |
.91 | (.89–.92) | −.13 (.01) |
.88 | (.86–.89) |
Gender: female | −.12 (.27) | .88 | (.52–1.51) | −.37 (.19) | .69 | (.47–1.01) | −.45 (.23) |
.64 | (.41–.99) |
Education: low | −.08 (.30) | .92 | (.51–1.66) | −.65 (.21) |
.52 | (.34–.79) | −.16 (.25) | .85 | (.52–1.38) |
Income: low | −.65 (.35) | .52 | (.26–1.03) | −.53 (.24) |
.59 | (.37–.94) | −.58 (.27) |
.56 | (.33–.96) |
Intercept | 1.95 (.68) |
7.06 (.52) |
7.56 (.56) |
||||||
Model |
449.56 (12) |
||||||||
.37 | |||||||||
.34 |
Non-user | 24.3 | 22.0 | 15.8 | 12.7 | 19.6 (245) |
Sporadic user | 9.6 | 7.0 | 4.3 | 7.7 | 6.8 (85) |
Regular user | 44.3 | 44.2 | 54.5 | 59.7 | 48.6 (607) |
Frequent user | 21.7 | 26.8 | 25.3 | 19.9 | 25.0 (313) |
Total | 99.9 | 100.0 | 99.9 | 100.0 | 100.0 |
115 | 701 | 253 | 181 | 1,511 |
Non-user | 1.1 | 4.2 | 18.0 | 48.9 | 19.7 (245) |
Sporadic user | 1.5 | 1.6 | 11.9 | 11.3 | 6.9 (86) |
Regular user | 51.9 | 61.7 | 48.9 | 34.2 | 48.6 (605) |
Frequent user | 45.5 | 32.6 | 21.2 | 5.6 | 24.9 (310) |
Total | 100.0 | 100.1 | 100.0 | 100.0 | 100.1 |
268 | 313 | 311 | 354 | 1,246 |
Full sample ( |
TV-streamers sample ( |
Music-streamers sample ( |
|
---|---|---|---|
Female (%) | 49.5 | 50 | 49.5 |
Age |
47.3 (17.6) | 47.2 (17.7) | 47.3 (17.7) |
primary education | 9 | 9 | 9 |
upper secondary school | 58 | 56 | 58 |
higher education < 4 years | 19 | 20 | 20 |
higher education 4 years + | 14 | 15 | 14 |
< NOK 300,000 | 23 | 24 | 24 |
NOK 300,000–599,999 | 49 | 48 | 47 |
NOK 600,000 + | 16 | 16 | 17 |
don’t want to answer | 12 | 12 | 12 |
minutes of streaming TV day before survey | 54.1 (82.6) | 59.3 (86.4) | 52.9 (80.6) |
minutes watching linear TV day before survey | 66.8 (89) | 63.9 (87.6) | 68.3 (91.3) |
number of streaming services used last 30 days | 2.5 (2.0) | 2.5 (2.0) | 2.5 (2.0) |
number of genres streamed last 7 days | 2.1 (2.0) | 2.1 (2.1) | 2.0 (2.0) |
number of genres watched on linear TV last 7 days | 2.9 (2.2) | 2.8 (2.3) | 2.9 (2.3) |
minutes streaming music day before survey | 45.4 (71.4) | 46 (73.1) | 48.7 (73.5) |
number of streaming services used last 30 days | 1.2 (.94) | 1.2 (.96) | 1.1 (.96) |
number of genres listened to last 7 days | 3.4 (3.2) | 3.4 (3.2) | 3.4 (3.2) |