<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Kwanda was an innovative community development initiative of the Soul City Institute and partners. Five deprived communities were challenged to make their areas `look better, feel better and work better’ by addressing health and development issues. Responses to this challenge were documented in a 13-episode reality TV series that culminated in a viewer vote for the most successful community. The series attracted more than a million viewers on late-night television, and feedback indicated that many viewers were motivated to take action. The evaluation of the initiative led to the conclusion that Kwanda offers possibilities for using the reality TV format to foster community development and the scaling-up of development messaging. Importantly, Kwanda demonstrated that when communities organise on their own behalf, government is better able to deliver. The evaluation also raised several questions for the Kwanda partners which would need to be taken into account in future efforts.</p></abstract>

Kwanda was an innovative community development initiative of the Soul City Institute and partners. Five deprived communities were challenged to make their areas `look better, feel better and work better’ by addressing health and development issues. Responses to this challenge were documented in a 13-episode reality TV series that culminated in a viewer vote for the most successful community. The series attracted more than a million viewers on late-night television, and feedback indicated that many viewers were motivated to take action. The evaluation of the initiative led to the conclusion that Kwanda offers possibilities for using the reality TV format to foster community development and the scaling-up of development messaging. Importantly, Kwanda demonstrated that when communities organise on their own behalf, government is better able to deliver. The evaluation also raised several questions for the Kwanda partners which would need to be taken into account in future efforts.

Reality Television for Community Development

Affiliated with the Soul City Institute, South Africa

Affiliated with Seriti Institute, South Africa

Affiliated with the Soul City Institute and the School of Public Health, University of the Witwatersrand, Johannesburg, South Africa

Nordicom Review

The Kwanda Initiative in South Africa

Kwanda was an innovative community development initiative of the Soul City Institute and partners. Five deprived communities were challenged to make their...

Reality Television for Community Development

Publicado en línea: 30 jul 2013

Páginas: 149 - 162

DOI: https://doi.org/10.2478/nor-2013-0032

This content is open access.