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#MakeSwedenGreatAgain: Media events as politics in the deterritorialised nationalism debate

Nordic Journal of Media Studies's Cover Image
Nordic Journal of Media Studies
Media Events in the Age of Global, Digital Media


Online networks have blurred the lines between national and global news, and have given users a more active role in how information flows. This opens up the opportunity for individuals to engage with foreign events in new ways, curating information and offering their own interpretations. In this article, we investigate how national elections are taken up in the global Twittersphere, using a set of 198,635 English-language tweets about the 2018 Swedish parliamentary election. Based on a network analysis and a content analysis of themes in the tweets, we demonstrate that national media events can become “deterritorialised” by globally networked publics. A second key finding is that the Swedish election is leveraged to discuss anti-globalist themes such as immigration and nationalism in, paradoxically, a global and deterritorialised context.