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Brand Purpose and Brand Success

,  y   
19 abr 2023

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Reichheld, F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46-54. Search in Google Scholar

Zürn, M. K., & Unfried, M. (2023). Three dimensions of brand purpose: serving shareholders, customers and third parties. NIM Working Paper. Search in Google Scholar