Building a Revenue Engine – Scaling Up Sales Automation The Robot and I: The Rise of Hybrid ServiceTeams Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs Editorial Challenges of Marketing Automation: Linking MarTech & SalesTech The Role of Technology in Modern Marketing Metaverse Marketing The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making