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Publicado en línea: 30 abr 2022
Páginas: 43 - 47
DOI: https://doi.org/10.2478/nimmir-2022-0007
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© 2022 Robert V. Kozinets, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Kozinets, Robert V.
Professor of Marketing and Business Communication, University of Southern CaliforniaLos Angeles