Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption
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30 abr 2022
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Publicado en línea: 30 abr 2022
Páginas: 25 - 29
DOI: https://doi.org/10.2478/nimmir-2022-0004
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© 2022 Rebecca Walker Reczek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Reczek, Rebecca Walker
Berry Chair of New Technologies in Marketing, The Ohio State UniversityColumbus
Irwin, Julie
Marlene and Morton Meyerson Centennial Professor of Business, The University of Texas at Austin
Zane, Danny
Assistant Professor of Marketing, Lehigh University