E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
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24 abr 2019
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Publicado en línea: 24 abr 2019
Páginas: 42 - 47
DOI: https://doi.org/10.2478/nimmir-2019-0007
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© 2019 Peter Linzbach et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Linzbach, Peter
University of CologneCologne, Germany
Inman, J. Jeffrey
Katz Graduate School of Business, University of Pittsburgh
Nikolova, Hristina
Carroll School of Management, Boston CollegeBoston