1. bookVolumen 65 (2019): Edición 4 (December 2019)
Detalles de la revista
Primera edición
22 Feb 2015
Calendario de la edición
4 veces al año
Acceso abierto

What You Post is What You Get: The Mediator Role of Reached Individuals in the Causal Relationship among Posted Content Types and Follower Counts on Facebook

Publicado en línea: 31 Dec 2019
Volumen & Edición: Volumen 65 (2019) - Edición 4 (December 2019)
Páginas: 57 - 71
Recibido: 01 Aug 2019
Aceptado: 01 Nov 2019
Detalles de la revista
Primera edición
22 Feb 2015
Calendario de la edición
4 veces al año

Aaker, D. A. (1996). Building strong brands. New York: The Free Press.Search in Google Scholar

Ahmed, K., Hassanien, A. E., Ezzat, E., & Bhattacharyya, S. (2018). Swarming behaviors of chicken for predicting posts on Facebook branding pages. ALTMA2018, 4, 52–61. https://doi.org/10.1007/978-3-319-74690-6_610.1007/978-3-319-74690-6_6Abierto DOISearch in Google Scholar

Alexander, J. (2019, March). YouTube creators are still trying to fight back against European copyright vote - ‘With Article 13, things can only get even worse.’ The Verge. Retrieved from: https://www.theverge.com/2019/3/27/18283800/youtube-copyright-directive-article-13-memes-grandayy-philip-defranco-european-unionSearch in Google Scholar

Araujo, T., & Neijens, P. (2012). Friend me: Which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626–640. https://doi.org/10.1108/1066224121127158110.1108/10662241211271581Abierto DOISearch in Google Scholar

Arvidsson, A. (2005). Brands: A critical perspective. Journal of Consumer Culture, 5(2), 235–258. https://doi.org/10.1177/146954050505309310.1177/1469540505053093Abierto DOISearch in Google Scholar

Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5-6), 371–383. https://doi.org/10.1108/JPBM-09-2013-039410.1108/JPBM-09-2013-0394Abierto DOISearch in Google Scholar

Beer, D., & Burrows, R. (2010). Consumption, prosumption and participatory web cultures. Journal of Consumer Culture, 10(1), 3–12. https://doi.org/10.1177/146954050935400910.1177/1469540509354009Abierto DOISearch in Google Scholar

Binder, M. (2019). T-Series finally surpassed PewDiePie in YouTube subscribers and barely anyone noticed. Mashable. Retrieved from: https://mashable.com/article/t-series-surpassed-pewdiepie-youtube-most-subscribed/?europe=trueSearch in Google Scholar

Bonetto, G. (2018). Internet memes as derivative works: Copyright issues under EU law. Journal of Intellectual Property Law & Practice, 13(12), 989–997. https://doi.org/10.1093/jiplp/jpy08610.1093/jiplp/jpy086Abierto DOISearch in Google Scholar

Cisco Systems. (2012). Data volume of online gaming internet traffic in North America from 2011 to 2016 (in petabytes per month).Search in Google Scholar

Collins, S. (2010). Digital fair: Prosumption and the fair use defence. Journal of Consumer Culture, 10(1), 37–55. https://doi.org/10.1177/146954050935401410.1177/1469540509354014Abierto DOISearch in Google Scholar

Cova, B., Dalli, D., & Zwick, D. (2011). Critical perspectives on consumers’ role as “producers”: Broadening the debate on value co-creation in marketing processes. Marketing Theory, 11(3), 231–241. https://doi.org/10.1177/147059311140817110.1177/1470593111408171Abierto DOISearch in Google Scholar

de Chernatony, L., & Dall’Olmo Riley, F. (1998). Defining a “brand”: Beyond the literature with experts’ interpretations. Journal of Marketing Management, 14(5), 417–443. https://doi.org/10.1362/02672579878486779810.1362/026725798784867798Abierto DOISearch in Google Scholar

DeAndrea, D. C., & Walther, J. B. (2011). Attributions for inconsistencies between online and offline self-presentations. Communication Research, 38(6), 805–825. https://doi.org/10.1177/009365021038534010.1177/0093650210385340Abierto DOISearch in Google Scholar

Dijkmans, C., Kerkhof, P., & Beukeboom, C. J. (2015). A stage to engage: Social media use and corporate reputation. Tourism Management, 47, 58–67. https://doi.org/10.1016/j.tourman.2014.09.00510.1016/j.tourman.2014.09.005Abierto DOISearch in Google Scholar

Dunn, O. J. (1964). Multiple comparisons using rank sums. Technometrics, 6(3), 241. https://doi.org/10.2307/126604110.2307/1266041Abierto DOISearch in Google Scholar

Edison Research. (2012). The social habit. Retrieved from: http://www.edisonresearch.com/wp-content/uploads/2012/06/The-Social-Habit-2012-by-Edison-Research.pdfSearch in Google Scholar

eMarketer. (2019). Number of social network users worldwide from 2010 to 2021 (in billions). Retrieved from: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/Search in Google Scholar

Entertainment Software Association. (2019). Breakdown of U.S. computer and video game sales from 2009 to 2017, by delivery format. Retrieved from: https://www.statista.com/statistics/190225/digital-and-physical-game-sales-in-the-us-since-2009/Search in Google Scholar

Ferrer-Conill, R. (2018). Playbour and the gamification of work: Empowerment, exploitation and fun as labour dynamics. In P. Bilić, J. Primorac, & B. Valtýsson (Eds.), Technologies of Labour and the Politics of Contradiction (pp. 193–210). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-76279-1_1110.1007/978-3-319-76279-1_11Abierto DOISearch in Google Scholar

Fuchs, C. (2014). Digital prosumption labour on social media in the context of the capitalist regime of time. Time & Society, 23(1), 97–123. https://doi.org/10.1177/0961463X1350211710.1177/0961463X13502117Abierto DOISearch in Google Scholar

Giddens, A. (1991). Modernity and self-identity - Self and society in the late modern age (1st ed.). Cambridge: Polity Press.Search in Google Scholar

Goncalves, J., Liu, Y., Xiao, B., Chaudhry, S., Hosio, S., & Kostakos, V. (2015). Increasing the reach of government social media: A case study in modeling government-citizen interaction on Facebook. Policy and Internet, 7(1), 80–102. https://doi.org/10.1002/poi3.8110.1002/poi3.81Abierto DOISearch in Google Scholar

Hardt, M., & Negri, A. (2004). Multitude: War and democracy in the age of empire. New York, NY: The Penguin Press.Search in Google Scholar

Harvey, D. (1990). The condition of postmodernity: An enquiry into the origins of cultural change. Cambridge, MA: Blackwell.Search in Google Scholar

Hayes, A. (2018). Introduction to mediation, moderation, and conditional process analysis. New York, NY: Guilford. https://doi.org/978-1-60918-230-4Search in Google Scholar

Hearn, A. (2008). “Meat, mask, burden”: Probing the contours of the branded “self.” Journal of Consumer Culture, 8(2), 197–217. https://doi.org/10.1177/146954050809008610.1177/1469540508090086Abierto DOISearch in Google Scholar

Hilvert-Bruce, Z., Neill, J. T., Sjöblom, M., & Hamari, J. (2018). Social motivations of live-streaming viewer engagement on Twitch. Computers in Human Behavior, 84(Feb), 58–67. https://doi.org/10.1016/j.chb.2018.02.01310.1016/j.chb.2018.02.013Abierto DOISearch in Google Scholar

Hochschild, A. R. (2012). The managed heart: Commercialization of human feeling. London: University of California Press.10.1525/9780520951853Search in Google Scholar

Hou, M. (2018). Social media celebrity and the institutionalization of YouTube. Convergence: The International Journal of Research into New Media Technologies, 25(3), 534-553. https://doi.org/10.1177/135485651775036810.1177/1354856517750368Abierto DOISearch in Google Scholar

Johnson, M. R., & Woodcock, J. (2019a). ‘It’s like the gold rush’: the lives and careers of professional video game streamers on Twitch.tv. Information, Communication & Society, 22(3), 336–351. https://doi.org/10.1080/1369118X.2017.138622910.1080/1369118X.2017.1386229Abierto DOISearch in Google Scholar

Johnson, M. R., & Woodcock, J. (2019b). The impacts of live streaming and Twitch.tv on the video game industry. Media, Culture & Society, 41(5), 670–688. https://doi.org/10.1177/016344371881836310.1177/0163443718818363Abierto DOISearch in Google Scholar

Kates, S. M. (2002). The protean quality of subcultural consumption: An ethnographic account of gay consumers. Journal of Consumer Research, 29(3), 383–399. https://doi.org/10.1086/34442710.1086/344427Abierto DOISearch in Google Scholar

Kaytoue, M., Silva, A., Cerf, L., Meira, W., & Raïssi, C. (2012). Watch me playing, I am a professional: A first study on video game live streaming. Proceedings of the 21st Annual Conference on World Wide Web Companion, February, 1181–1188. https://doi.org/10.1145/2187980.218825910.1145/2187980.2188259Abierto DOISearch in Google Scholar

Keller, K. L. (2002). Branding and brand equity. In B. A. Weitz & R. Wensley (Eds.), Handbook of marketing (pp. 151–178). London: SAGE Publications Ltd.Search in Google Scholar

Keller, K. L. (2013). Strategic brand management - Building, measuring, and managing brand equity (4th ed.). Harlow, UK: Pearson Education Limited.Search in Google Scholar

Kendall, M. G. (1945). The treatment of ties in ranking problems. Biometrika, 33(3), 239–251. https://doi.org/10.1093/biomet/33.3.23910.1093/biomet/33.3.239Abierto DOISearch in Google Scholar

Khedher, M. (2012). A brand for everyone: Guidelines for personal brand managing. The Journal of Global Business Issues, 9(1), 19–27.Search in Google Scholar

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.00510.1016/j.bushor.2011.01.005Abierto DOISearch in Google Scholar

Kim, C., & Yang, S.-U. (2017). Like, comment, and share on Facebook: How each behavior differs from the other. Public Relations Review, 43(2), 441–449. https://doi.org/10.1016/j.pubrev.2017.02.00610.1016/j.pubrev.2017.02.006Abierto DOISearch in Google Scholar

Kollat, D. T., Engel, J. F., & Blackwell, R. D. (1970). Current problems in consumer behavior research. Journal of Marketing Research, 7(3), 327–332. https://doi.org/10.1177/00222437700070030710.1177/002224377000700307Abierto DOISearch in Google Scholar

Kotler, P. (1986). The prosumer movement: A new challenge for marketers. Advances in Consumer Research, 13(1), 510–513.Search in Google Scholar

Kruskal, W. H., & Wallis, W. A. (1952). Use of ranks in one-criterion variance analysis. Journal of the American Statistical Association, 47(260), 583–621. https://doi.org/10.1080/01621459.1952.1048344110.1080/01621459.1952.10483441Abierto DOISearch in Google Scholar

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37–50. https://doi.org/10.1016/j.intmar.2010.09.00210.1016/j.intmar.2010.09.002Abierto DOISearch in Google Scholar

Lair, D. J., Sullivan, K., & Cheney, G. (2005). Marketization and the recasting of the professional self: The rhetoric and ethics of personal branding. Management Communication Quarterly, 18(3), 307–343. https://doi.org/10.1177/089331890427074410.1177/0893318904270744Abierto DOISearch in Google Scholar

Lilliefors, H. W. (1967). On the Kolmogorov-Smirnov test for normality with mean and variance unknown. Journal of the American Statistical Association, 62(318), 399–402. https://doi.org/10.2307/228397010.2307/2283970Abierto DOISearch in Google Scholar

Liu, Y., Venkatanathan, J., Goncalves, J., Karapanos, E., & Kostakos, V. (2014). Modeling what friendship patterns on Facebook reveal about personality and social capital. ACM Transactions on Computer-Human Interaction, 21(3), 1–20. https://doi.org/10.1145/261757210.1145/2617572Abierto DOISearch in Google Scholar

Marticotte, F., Arcand, M., & Baudry, D. (2016). The impact of brand evangelism on oppositional referrals towards a rival brand. Journal of Product & Brand Management, 25(6), 538–549. https://doi.org/10.1108/JPBM-06-2015-092010.1108/JPBM-06-2015-0920Abierto DOISearch in Google Scholar

Muniz, A. M., & O’Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432. https://doi.org/10.1086/31961810.1086/319618Abierto DOISearch in Google Scholar

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46. https://doi.org/10.2501/IJA-30-1-013-04610.2501/IJA-30-1-013-046Abierto DOISearch in Google Scholar

Newhagen, J. E., & Reeves, B. (1992). The evening’s bad news: Effects of compelling negative television news images on memory. Journal of Communication, 42(2), 25–41. https://doi.org/10.1111/j.1460-2466.1992.tb00776.x10.1111/j.1460-2466.1992.tb00776.xAbierto DOISearch in Google Scholar

Parmentier, M. A., Fischer, E., & Reuber, A. R. (2013). Positioning person brands in established organizational fields. Journal of the Academy of Marketing Science, 41(3), 373–387. https://doi.org/10.1007/s11747-012-0309-210.1007/s11747-012-0309-2Abierto DOISearch in Google Scholar

Peters, T. (1997). The brand called you. Fast Company, 10(10), 1–8. https://doi.org/10.1093/mind/102.405.110.1093/mind/102.405.1Search in Google Scholar

Piolat, A., Olive, T., & Kellogg, R. T. (2005). Cognitive effort during note taking. Applied Cognitive Psychology, 19(3), 291–312. https://doi.org/10.1002/acp.108610.1002/acp.1086Abierto DOISearch in Google Scholar

Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660–666. https://doi.org/10.1016/j.procs.2018.04.11710.1016/j.procs.2018.04.117Abierto DOISearch in Google Scholar

Powell, T. E., Boomgaarden, H. G., De Swert, K., & de Vreese, C. H. (2015). A clearer picture: The contribution of visuals and text to framing effects. Journal of Communication, 65(6), 997–1017. https://doi.org/10.1111/jcom.1218410.1111/jcom.12184Abierto DOISearch in Google Scholar

Ritzer, G. (2014). Prosumption: Evolution, revolution, or eternal return of the same? Journal of Consumer Culture, 14(1), 3–24. https://doi.org/10.1177/146954051350964110.1177/1469540513509641Abierto DOISearch in Google Scholar

Ritzer, G. (2015). Prosumer capitalism. Sociological Quarterly, 56(3), 413–445. https://doi.org/10.1111/tsq.1210510.1111/tsq.12105Abierto DOISearch in Google Scholar

Ritzer, G., Dean, P., & Jurgenson, N. (2012). The coming of age of the prosumer. American Behavioral Scientist, 56(4), 379–398. https://doi.org/10.1177/000276421142936810.1177/0002764211429368Abierto DOISearch in Google Scholar

Rui, J. R., & Stefanone, M. A. (2013). Strategic image management online: Self-presentation, self-esteem and social network perspectives. Information Communication and Society, 16(8), 1286–1305. https://doi.org/10.1080/1369118X.2013.76383410.1080/1369118X.2013.763834Search in Google Scholar

Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001–1011. https://doi.org/10.1016/j.emj.2014.05.00110.1016/j.emj.2014.05.001Abierto DOISearch in Google Scholar

Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854–856. https://doi.org/10.1126/science.112106610.1126/.1121066Abierto DOISearch in Google Scholar

Saxton, G. D., & Waters, R. D. (2014). What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3), 280–299. https://doi.org/10.1080/1062726X.2014.90872110.1080/1062726X.2014.908721Abierto DOISearch in Google Scholar

Shepherd, I. D. H. (2005). From cattle and Coke to Charlie: Meeting the challenge of self marketing and personal branding. Journal of Marketing Management, 21(5–6), 589–606. https://doi.org/10.1362/026725705430738110.1362/0267257054307381Abierto DOISearch in Google Scholar

Sjöblom, M., Hassan, L., Macey, J., Törhönen, M., & Hamari, J. (2018). Liking the game: How can spectating motivations influence social media usage at live esports events? ACM International Conference Proceeding Series, 160–167. https://doi.org/10.1145/3217804.321790810.1145/3217804.3217908Abierto DOISearch in Google Scholar

Socialbakers. (2015). Socialbakers finds shares correlate 94% with brands’ viral reach. Retrieved from: https://www.socialbakers.com/blog/2471-socialbakers-finds-shares-correlate-94-with-brands-viral-reachSearch in Google Scholar

Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of Marketing, 70(3), 104–119. https://doi.org/10.1509/jmkg.70.3.10410.1509/jmkg.70.3.104Abierto DOISearch in Google Scholar

Toffler, A. (1980). The third wave. New York: William Morrow & Company.Search in Google Scholar

van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, 31(1), 41–58. https://doi.org/10.1177/016344370809824510.1177/0163443708098245Abierto DOISearch in Google Scholar

van Dijck, J. (2013). “You have one identity”: Performing the self on Facebook and LinkedIn. Media, Culture & Society, 35(2), 199–215. https://doi.org/10.1177/016344371246860510.1177/0163443712468605Abierto DOISearch in Google Scholar

Venkatanathan, J., Karapanos, E., Kostakos, V., & Gonçalves, J. (2012). Network, personality and social capital. WebSci 2012, 1–4.10.1145/2380718.2380760Search in Google Scholar

Voorveld, H. A. M., Araujo, T., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2018). How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 37(5), 785–805. https://doi.org/10.1080/02650487.2018.145470310.1080/02650487.2018.1454703Abierto DOISearch in Google Scholar

We Are Social, Hootsuite, & Data Reportal. (2019). Most famous social network sites worldwide as of July 2019, ranked by number of active users (in millions). Retrieved from: https://www.statista.com/statistics/272014/global-social-networks-rankde-by-number-of-users/Search in Google Scholar

Wen, Z., & Lin, C.-Y. (2010). On the quality of inferring interests from social neighbors. Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining - KDD ‘10, 25027, 373. https://doi.org/10.1145/1835804.183585310.1145/1835804.1835853Search in Google Scholar

Woodcock, J., & Johnson, M. R. (2019). The affective labor and performance of live streaming on Twitch.tv. Television & New Media, 20(8). https://doi.org/10.1177/152747641985107710.1177/1527476419851077Search in Google Scholar

Artículos recomendados de Trend MD

Planifique su conferencia remota con Sciendo