<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans’ behavior, in this particular case - decision making style in different phases of purchase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.</p></abstract>

Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans’ behavior, in this particular case - decision making style in different phases of purchase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

Internet of Things in Marketing: Opportunities and Security Issues

Management Systems in Production Engineering

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Internet of Things in Marketing: Opportunities and Security Issues"}

Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even...

Internet of Things in Marketing: Opportunities and Security Issues

Publicado en línea: 15 mar 2018

Páginas: 217 - 221

Recibido: 01 may 2016

Aceptado: 01 jul 2016

DOI: https://doi.org/10.2478/mspe-01-04-2016

Palabras clave
internet marketing, Internet of Things, advertising

© 2018

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Internet of Things in Marketing: Opportunities and Security Issues

Publicado en línea: 15 mar 2018

Páginas: 217 - 221

Recibido: 01 may 2016

Aceptado: 01 jul 2016

DOI: https://doi.org/10.2478/mspe-01-04-2016

Palabras claveinternet marketing, Internet of Things, advertising

© 2018

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
internet marketing, Internet of Things, advertising