Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions

Publicado en línea: 24 oct 2024

Páginas: 382 - 401

DOI: https://doi.org/10.2478/mmcks-2024-0017

Palabras clave

guerrilla marketing, brand image, brand awareness, generation Y, purchase decision

© 2024 Bilal Khalid., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.