Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia

Publicado en línea: 13 jul 2024

Páginas: 211 - 232

DOI: https://doi.org/10.2478/mmcks-2024-0010

Palabras clave

Positive EWOM, experience quality, inspirational value, non-formal music course, digital marketing, consumption value

© 2024 Teddy Purnama et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.