Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU

Publicado en línea: 13 jul 2024

Páginas: 179 - 210

DOI: https://doi.org/10.2478/mmcks-2024-0009

Palabras clave

fashion industry, sustainability, consumer preferences, social platforms, demographic trends, consumer profiling, sustainable development

© 2024 Andreea Apetrei et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.