Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Publicado en línea: 01 oct 2021

Páginas: 300 - 315

DOI: https://doi.org/10.2478/mmcks-2021-0018

Palabras clave

brand, customer perception, brand perception, marketing research, Slovakia, Chi-Square test

© 2021 Katarina Janoskova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.