<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper is aimed at identifying the factors that shape consumers’ interest and propensity for sustainable consumption. It is focused on the differentiation of households in regard to their stated willingness to comply with the principles of sustainable consumption, as well as the identification of differences in the forms of manifestation of sustainable consumer behaviour among the households from different-sized urban areas. To achieve these objectives, first, we have evaluated a second-order factor model of CSC. We have also proposed a CSC Index model at an individual level. Second, we have conducted cluster analysis using the factor scores of the CSC Index model while considering households’ socio-demographics and the size of the urban area. We have identified two segments, ‘Sustainable conscious’ versus ‘Sustainable unconscious’. Finally, we have identified the environmental dimension as the most significant predictor of consciousness for sustainable consumption using a path model of CSC Index.</p>
</abstract>

This paper is aimed at identifying the factors that shape consumers’ interest and propensity for sustainable consumption. It is focused on the differentiation of households in regard to their stated willingness to comply with the principles of sustainable consumption, as well as the identification of differences in the forms of manifestation of sustainable consumer behaviour among the households from different-sized urban areas. To achieve these objectives, first, we have evaluated a second-order factor model of CSC. We have also proposed a CSC Index model at an individual level. Second, we have conducted cluster analysis using the factor scores of the CSC Index model while considering households’ socio-demographics and the size of the urban area. We have identified two segments, ‘Sustainable conscious’ versus ‘Sustainable unconscious’. Finally, we have identified the environmental dimension as the most significant predictor of consciousness for sustainable consumption using a path model of CSC Index.

Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence)

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper is aimed at identifying the factors that shape consumers’ interest and propensity for sustainable consumption. It is focused on the differentiation...

Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence)

Publicado en línea: 01 oct 2021

Páginas: 187 - 209

DOI: https://doi.org/10.2478/mmcks-2021-0012

Palabras clave
sustainable consumption, conscious consumer behaviour, consciousness for sustainable consumption index, structural equation modelling, clustering

© 2021 Todor Krastevich et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence)

Publicado en línea: 01 oct 2021

Páginas: 187 - 209

DOI: https://doi.org/10.2478/mmcks-2021-0012

Palabras clavesustainable consumption, conscious consumer behaviour, consciousness for sustainable consumption index, structural equation modelling, clustering

© 2021 Todor Krastevich et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
sustainable consumption, conscious consumer behaviour, consciousness for sustainable consumption index, structural equation modelling, clustering