The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Publicado en línea: 31 mar 2020

Páginas: 1 - 16

DOI: https://doi.org/10.2478/mmcks-2020-0001

Palabras clave

Brand image, Brand loyalty, Brand commitment, National brand, Private label brand

© 2020 Adi Alić et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.