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Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success


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Figure 1.

Selection criteria for the best world universities. Based on Times Higher Education (2023).
Selection criteria for the best world universities. Based on Times Higher Education (2023).

Figure 2.

Colaboration of Coverty University with Lukasiewicz-ITEE
Colaboration of Coverty University with Lukasiewicz-ITEE

‘Prestige commissioning’ activities at Coventry University

What to promote How to promote to the partners
A strong research culture

Promote a culture that values and supports research excellence.

Encourage students to actively engage in cutting-edge research projects.

Develop successful research outcomes and publications.

Research facilities and infrastructure

Offer state-of-the-art research facilities, laboratories, and equipment.

Provide the necessary resources for impactful research.

Faculty expertise

Highlight the expertise and achievements of faculty members.

Showcase their contributions through publications, awards, and collaborative projects.

A strong online presence

Maintain a user-friendly university website.

Create a dedicated section for research activities, projects, and partnerships.

Use social media platforms to share research highlights, collaborations, and success stories.

Collaborative initiatives

Actively seek collaboration with industry partners, other universities, research institutions, and government agencies.

Participate in joint research projects and consortiums.

Networking and organising conferences

Encourage faculty and researchers to attend conferences and workshops.

Actively participate in networking opportunities to establish connections with potential research partners.

Support for grant applications

Offer support services for researchers applying for grants.

Develop a system to facilitate the grant application process and increase the chances of securing funding.

Interdisciplinary research

Promote interdisciplinary research initiatives that bring together experts from various fields.

Highlight the university's commitment to addressing complex problems through a multidisciplinary approach.

Transparent and efficient process for project management

Ensure transparent and efficient administrative processes for initiating and managing research partnerships.

Make it easy for potential partners to navigate collaboration opportunities.

Differentiation between terms: identity, image, reputation, and brand

Term Key question
Identity Who are we as an organisation?
(Desired) Image How does the organisation be perceived by the others?
(Anticipated) Image In the opinion of the organisation, what do others think about it?
Reputation What do people think about the organisation in reality?
Brand Which attributes and images should be related to individual products/services?

‘Prestige commissioning’ activities at Coventry University focused on Lukasiewicz–ITEE

What to promote How to promote the prestige/brand to Lukasiewicz-ITEE
A strong research culture

The partnership achieved mutually successful research outcomes in the Cult_Risk project and three publications, one of which was published in a journal included in the Journal Citation Report.

Faculty expertise

The British scientists shared their knowledge and expertise during different activities, such as writing publications, preparing grants, developing project outcomes, assessing project outcomes, focusing on a high quality.

Different collaborative initiatives

Although Coventry University participated as a partner in the Cult_Risk project, the scientists were continually seeking new opportunities for further collaboration. This resulted in new projects and project applications in further years.

Networking and organising conferences

In order to prepare excellent project applications, the Coventry University representatives have invited Lukasiewicz-ITEE into consortia with other outstanding institutions with great experience in different kinds of projects, such as Tampere University (Finland) and National Research Council – Institute for Educational Technology (Italy).

Support for grant applications

The scientists offered support services, completely unpid, for the Polish researchers applying for grants. Coventry University was treated as a partner, but their knowledge and experience were invaluable. They led the project writing process in order to secure excellent outcomes.

Interdisciplinary research

Coventry University promoted interdisciplinary research in projects, such as the use of gamification in education and technological areas as well as the project management aspects, for example how to write a project application for a high-budgeted call such as Horizon Europe.