Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

1. Ahmad, N. Salman, A., & Ashiq, R. (2015). The impact of social media on fashion industry: Empirical investigation from Karachiites. Journal of Resources Development and Management 7, 1–7. Search in Google Scholar

2. Andersen, P. H. (2005). Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast. Industrial Marketing Management, 34(1), 39–51. DOI: https://doi.org/10.1016/j.indmarman.2004.07.00210.1016/j.indmarman.2004.07.002 Search in Google Scholar

3. Apparel Magazine. (2010). How social media is revolutionizing the apparel industry: One message at a time. Apparel Magazine, 52(4), 1–6. Search in Google Scholar

4. Baird, C. H., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy and Leadership, 39(5). DOI: 10.1108/1087857111116150710.1108/10878571111161507 Search in Google Scholar

5. Berg, L. (2017). Young consumers in the digital era: The selfie effect. International Journal of Consumer Studies, 42, 379–388. DOI: 10.1111/ijcs.1243110.1111/ijcs.12431 Search in Google Scholar

6. Bowden, J. L. H. (2009). The process of customer engagement: A conceptual framework. Journal of Marketing Theory and Practise, 17(1), 63–74. DOI: 10.2753/MTP1069-667917010510.2753/MTP1069-6679170105 Search in Google Scholar

7. Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 17(3), 1–20. DOI: https://doi.org/10.1177/109467051141170310.1177/1094670511411703 Search in Google Scholar

8. Brodie, R. J., Ilić, A., Jurić, B., & Hollebeek, L. D. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/10.1016/j.jbusres.2011.07.02910.1016/j.jbusres.2011.07.029 Search in Google Scholar

9. Bruhn, M., Schoenmueller, V., & Schafer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation? Management Research Review, 35(9), 770–790. DOI: 10.1108/0140917121125594810.1108/01409171211255948 Search in Google Scholar

10. Casalo, L., Flavian, C., & Guinaliu, M. (2007). The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software. Online Information Review, 31(6), 775–792. DOI: 10.1108/1468452071084176610.1108/14684520710841766 Search in Google Scholar

11. Ceballos, L. M., & Bejarano, M. (2018). Value segmentation of adolescents: A performance of appearance. International Journal of Fashion Design, Technology and Education, 11(2), 148–159. DOI: 10.1080/17543266.2017.135203910.1080/17543266.2017.1352039 Search in Google Scholar

12. Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63, 1033–1040. https://doi.org/10.1016/j.jbusres.2008.08.00910.1016/j.jbusres.2008.08.009 Search in Google Scholar

13. Chu, S. C., & Choi, S. M. (2011). Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China. Journal of Global Marketing, 24(3), 263–281. DOI: https://doi.org/10.1080/08911762.2011.59246110.1080/08911762.2011.592461 Search in Google Scholar

14. Chu, S., Kim, Y. (2011). Determinants of consumer engagement in electronic. International Journal of Advertising, 30(1), 47–75. DOI: https://doi.org/10.2501/IJA-30-1-047-07510.2501/IJA-30-1-047-075 Search in Google Scholar

15. Cova, B., & Pace, S. (2006). Brand community of convenience products: New forms of customer empowerment-the case “My Nutella the Community”. European Journal of Marketing, 40(9/10), 1087–1105. DOI: 10.1108/0309056061068102310.1108/03090560610681023 Search in Google Scholar

16. Cvijikj, I. P., & Michahelles, F. (2013). Online engagement factors on Facebook brand pages. Social Network Analysis and Mining, 3(4), 843–861. DOI: 10.1007/s13278-013-0098-810.1007/s13278-013-0098-8 Search in Google Scholar

17. Erkan, I., & Evans, C. (2016a). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications 24(6), 1–17. DOI: 10.1080/13527266.2016.118470610.1080/13527266.2016.1184706 Search in Google Scholar

18. Erkan, I., & Evans, C. (2016b). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behaviour 61, 47–55. DOI: 10.1016/j.chb.2016.03.00310.1016/j.chb.2016.03.003 Search in Google Scholar

19. Fuller, J., Muhlbacher, H., Matzler, K., & Jawecki, G. (2009). Consumer empowerment through Internet-based co-creation. Journal of Management Information Systems, 26(3),71–102. https://doi.org/10.2753/MIS0742-122226030310.2753/MIS0742-1222260303 Search in Google Scholar

20. Gabrielli, V., Baghi, I., & Codeluppi, V. (2013). Consumption practices of fast fashion products: A consumer-based approach. Journal of Fashion Marketing and Management, 17(2), 206–224. DOI: https://doi.org/10.1108/JFMM-10-2011-007610.1108/JFMM-10-2011-0076 Search in Google Scholar

21. Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). EWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. DOI: https://doi.org/10.1016/j.jbusres.2005.10.00410.1016/j.jbusres.2005.10.004 Search in Google Scholar

22. Gunawan, D.D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237–2241. DOI: 10.1016/j.jbusres.2015.06.00410.1016/j.jbusres.2015.06.004 Search in Google Scholar

23. Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7/8), 785–807. DOI: 10.1080/0267257X.2010.50013210.1080/0267257X.2010.500132 Search in Google Scholar

24. Hollebeek, L. D., & Solem, B. A. (2017). The consumer engagement/return on social media engagement interface: Development of a conceptual model. In Bikramjit Rishi, & Subir Bandyopadhyay (eds.), Contemporary Issues in Social Media Marketing, (pp. 132–148). DOI: 10.4324/978131556331210.4324/9781315563312 Search in Google Scholar

25. Isaksen, K. J., & Roper, S. (2012). The commodification of self-esteem: Branding and British teenagers. Psychology & Marketing, 29(3), 117–135. DOI: 10.1002/mar.2050910.1002/mar.20509 Search in Google Scholar

26. Jurgensen, K, & Guesalaga, R. (2017). Young consumers’ innovativeness in apparel choices: A model including consumer self-confidence. International Journal of Consumer Studies, 42, 255–263. DOI: 10.1111/ijcs.1241410.1111/ijcs.12414 Search in Google Scholar

27. Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. DOI:.org/10.1016/j.bushor.2009.09.00310.1016/j.bushor.2009.09.003 Search in Google Scholar

28. Khare, A., Mishra, A., & Parveen, C. (2012). Influence of collective self esteem on fashion clothing involvement among Indian women. Journal of Fashion Marketing and Management, 16(1), 42–63. DOI: https://doi.org/10.1108/1361202121120302310.1108/13612021211203023 Search in Google Scholar

29. Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310. DOI: https://doi.org/10.1177/109467051037560210.1177/1094670510375602 Search in Google Scholar

30. Kumar, V., & Pansari, A. (2017). Customer engagement: The construct, antecedents, and consequences. Journal of the Academic Marketing Science, 45(3). DOI: 10.1007/s11747-016-0485-610.1007/s11747-016-0485-6 Search in Google Scholar

31. Machado, A., Antunes, A. C., & Miranda, S. L. (2018). Consumer engagement: The amplifying effect of comments. Conference Papers: 5th European Conference on Social Media — ECSM 2018 at Limerick, Ireland. Search in Google Scholar

32. Majkrzak, A. X., & Salerno-Kochan, R. (2016). The perception of apparel quality in the aspect of young consumers’ buying behaviors. Part 1. Towaroznawcze Problemy Jakości, 3(48), 22–30. Search in Google Scholar

33. Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 50(4), 357–365. DOI: https://doi.org/10.1016/j.bushor.2009.03.00210.1016/j.bushor.2009.03.002 Search in Google Scholar

34. McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39, 212–222. DOI: 10.1111/ijcs.1216910.1111/ijcs.12169 Search in Google Scholar

35. McNeill, L., & Venter, B. (2018). Identity, self-concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43, 368–378. DOI: 10.1111/ijcs.1251610.1111/ijcs.12516 Search in Google Scholar

36. Miller-Spillman, K. A., Reilly, A., & Hunt-Hurst, P. (2012). The meanings of dress. New York, Fairchild Publications. Search in Google Scholar

37. Miranda, S. L., Antunes, A. C., & Machado, A. (2016). Looking beneath the surface: How brands led to consumer engagement in Social Media. Conference Papers: 22nd IAMB Conference. Search in Google Scholar

38. Morgan, L.R., & Birtwistle, G. (2009). An investigation of young fashion consumers’ disposal habits. International Journal of Consumer Studies, 33, 190–198. DOI: 10.1111/j.1470-6431.2009.00756.x10.1111/j.1470-6431.2009.00756.x Search in Google Scholar

39. Naderi, I. (2013). Beyond the fad: A critical review of consumer fashion involvement. International Journal of Consumer Studies, 37(1), 84–104. DOI: https://doi.org/10.1111/j.1470-6431.2011.01041.x10.1111/j.1470-6431.2011.01041.x Search in Google Scholar

40. Nash, J. (2018). Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management 23(1), 82–103. DOI: 10.1108/JFMM-01-2018-001210.1108/JFMM-01-2018-0012 Search in Google Scholar

41. Nask. (2019). Raport z badań „Nastolatki 3.0”. Warszawa: Państwowy Instytut Badawczy. Search in Google Scholar

42. Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76(6), 105–120. DOI: https://doi.org/10.1509/jm.11.010510.1509/jm.11.0105 Search in Google Scholar

43. Niyonkomezi, J., & Kwamboka, J. (2020). Effect of brand communities on consumer engagement and trust. International Journal of Research in Business and Social Science, 9(4), 244–252. DOI: 10.20525/ijrbs.v9i4.71910.20525/ijrbs.v9i4.719 Search in Google Scholar

44. O’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21(5), 545–576. DOI: https://doi.org/10.1016/S0167-4870(00)00018-010.1016/S0167-4870(00)00018-0 Search in Google Scholar

45. O’Cass, A. (2004). Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869–882. DOI: https://doi.org/10.1108/0309056041053929410.1108/03090560410539294 Search in Google Scholar

46. Ogle, J. P., Hyllegard, K. H., & Yan, R. N. (2014). An investigation of mothers’ and tween daughters’ clothing preferences and purchase intentions toward a prosocial clothing company. Journal of Fashion Marketing and Management: An International Journal, 18(1), 70–84. DOI: https://doi.org/10.1108/JFMM-09-2012-006010.1108/JFMM-09-2012-0060 Search in Google Scholar

47. Park, E. J., Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management, 10, 433–446.10.1108/13612020610701965 Search in Google Scholar

48. Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce 11(4), 125–148. DOI: https://doi.org/10.2753/JEC1086-441511040510.2753/JEC1086-4415110405 Search in Google Scholar

49. Parker, R. S., Hermans, Ch. M., & Schaefer, A. D. (2004). Fashion consciousness of Chinese, Japanese and American teenagers. Journal of Fashion Marketing and Management, 8(2), 176–186. https://doi.org/10.1108/1361202041053787010.1108/13612020410537870 Search in Google Scholar

50. Rajapaksha, L. B., & Dk, T. (2019). The Influence of Facebook brand page on consumer purchase intention with reference to fashion retailing industry. Sri Lanka Journal of Marketing, 5(1), 55–101.10.4038/sljmuok.v5i1.27 Search in Google Scholar

51. Sashi, C. (2012). Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2), 253–272. DOI: 10.1108/0025174121120355110.1108/00251741211203551 Search in Google Scholar

52. Schau, H. J., Muniz A. M., & Arnould, E.J. (2009). How brand community practices create value. Journal of Marketing, 73:30–51. DOI: 10.1509/jmkg.73.5.3010.1509/jmkg.73.5.30 Search in Google Scholar

53. Stachowiak-Krzyżan, M., & Ankiel, M. (2019). Behaviours of young consumers in a virtual environment on the example of the fashion industry. Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia 53(1), 89–97. DOI:10.17951/h.2019.53.1.89-9710.17951/h.2019.53.1.89-97 Search in Google Scholar

54. Su, J. Tong, X. (2018). An empirical study on Chinese adolescents’ fashion involvement. International Journal of Consumer Studies, 44, 232–242. DOI: 10.1111/ijcs.1256410.1111/ijcs.12564 Search in Google Scholar

55. Thackeray, R., Neiger, B., Hanson, C., & McKenzie, J. (2008). Enhancing promotional strategies within social marketing programs: Use of Web 2.0 social media. Health Promotion Practice, 9(4), 338–343. DOI: 10.1177/152483990832533510.1177/1524839908325335 Search in Google Scholar

56. Tiger, D. J., Ring, L. J., & King, C.W. (1976). Fashion involvement and buying behavior: A methodological study. Advances in Consumer Research, 03, 46–52. Search in Google Scholar

57. Vieria, V. A. (2009). An extended theoretical model of fashion clothing involvement. Journal of Fashion Marketing and Management, 13(2),179–200. DOI: 10.1108/1361202091095770710.1108/13612020910957707 Search in Google Scholar

58. Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. The Journal of Marketing Theory and Practice, 20(2), 127–145. DOI: 10.2753/MTP1069-667920020110.2753/MTP1069-6679200201 Search in Google Scholar

59. Vries, L. J., Gensler, S., & Leeflang, P. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing 26(2), 83–91. DOI: 10.1016/j.intmar.2012.01.00310.1016/j.intmar.2012.01.003 Search in Google Scholar

60. Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26(4), 198–208. DOI: https://doi.org/10.1016/j.intmar.2011.11.00410.1016/j.intmar.2011.11.004 Search in Google Scholar

61. Weitzl, W. J., & Einwiller, S. (2018). Consumer engagement in the digital era. In K. A. Johnston, & M. Taylor (eds.), The handbook of communication engagement (pp. 453–473). DOI: 10.1002/9781119167600.ch31.10.1002/9781119167600.ch31 Search in Google Scholar

62. Wolny, J., & Mueller, C. (2013). Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms. Journal of Marketing Management, 29(5–6), 562–583. DOI:10.1080/0267257X.2013.77832410.1080/0267257X.2013.778324 Search in Google Scholar

63. Yannopoulou, N., Liu, M. J., Bian, X., & Heath, T. (2019). Exploring social change through social media: The case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43(4), 348–357. DOI: 10.1111/ijcs.1251410.1111/ijcs.12514 Search in Google Scholar

64. Zomerdijk, L. G., & Voss, Ch. A. (2010). Service design for experience-centric services. Journal of Service Research, 13(1), 67–82. DOI: 10.1177/109467050935196010.1177/1094670509351960 Search in Google Scholar