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Functional and spatial changes of souks in Morocco’s imperial cities in the context of tourism development


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Figure 1

Commercial streets in the Marrakesh and Rabat medinas in 2014Source: own elaboration on the basis of fieldworks undertaken in 2014
Commercial streets in the Marrakesh and Rabat medinas in 2014Source: own elaboration on the basis of fieldworks undertaken in 2014

Figure 2

The Souk in Rahba Kedima Square – a tourist part of the medina in Marrakesh (photo: K. Kania)
The Souk in Rahba Kedima Square – a tourist part of the medina in Marrakesh (photo: K. Kania)

Figure 3

The food market on Bouqroune Street in the medina of Rabat (photo: K. Kania)
The food market on Bouqroune Street in the medina of Rabat (photo: K. Kania)

Development phases of Moroccan souks under the influence of tourism

PhaseType of transformation
No.PeriodNameDescription
I1912–1955sight sacralisation• the recognition of the architectural, historical, and aesthetic values of the souks by the colonial authorities in the context of tourism promotion (connecting tourism with the cultural heritage protection policy)
• souks become a tourist attraction
• the transformation of marketplaces into places for occasional meetings between wealthy foreign tourists and locals
II1956–early 1990sbazardisation• craftsmanship loses its importance and the business activity profile changes from trade and production to trade alone
• the emergence of new commercial outlets in the areas of existing marketplaces and in other places, caused by the development of mass tourism
• the trade function replaces the housing function in many parts of the medinas (proliferation of bazaars in areas visited by tourists)
• the formation of commercial relations between tourists and sellers
spatial dispersion• the movement of production and repair workshops from the core of the souks to the outskirts of the medinas, away from the tourist routes
bastardisation• reorientation of the sales offer in connection with the development of low-budget tourism
• an increase in the number of low-quality products at low prices, often made outside Morocco
IIILate 1990s– 2014securitisation• the establishment of the tourist police force, which increases the sense of security among tourists and prevents conflicts between sellers and tourists
boutiquisation• the emergence of stores with exclusive clothing and accessories due to the promotion of luxury tourism (designer shops with a reputation abroad are a must on shopping routes for wealthy tourists)
aestheticization• the paving and renovation of shop and workshop frontages, cleaning up of stalls, installation of visual identification signs as part of tourism and social projects
• making traditional commercial and craft areas become, in the opinion of many tourists, nicer and friendlier
eISSN:
2084-6118
Idioma:
Inglés
Calendario de la edición:
4 veces al año
Temas de la revista:
Geosciences, Geography, other