<abstract xmlns="http://www.w3.org/1999/xhtml"><p>As a subject of scientific investigation, evaluations of the attractiveness of tourist destinations have had a relatively long history, particularly among geographers and regional economists. Based on mathematical and psychological principles and using methods that combine the Analytical Hierarchy Process (AHP) and the Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) approach, this research project constructs an evaluation structure used for the assessment of European coastal and offshore areas for sailing tourism. A case study with a three-level evaluation structure has been defined and tested. It contains: at the top of the hierarchy an overall objective defined as the attractiveness of the European coastal and offshore areas for sailing tourism; six criteria of evaluation (on the second level); and ten coastal areas (at the bottom level). This structure covers almost all the coasts around Europe, as they were the subjects of evaluation and comparison. The evaluation was carried out by a group of experts who made the assessment taking into account previously determined criteria with weights. The findings indicate that the AHP-PROMETHEE method may be a useful tool to evaluate the attractiveness of different destinations. It can be also used for practical purposes, particularly to determine strengths and weaknesses, as well as the competitive position, of given coastal areas in relation to others.</p></abstract>

As a subject of scientific investigation, evaluations of the attractiveness of tourist destinations have had a relatively long history, particularly among geographers and regional economists. Based on mathematical and psychological principles and using methods that combine the Analytical Hierarchy Process (AHP) and the Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) approach, this research project constructs an evaluation structure used for the assessment of European coastal and offshore areas for sailing tourism. A case study with a three-level evaluation structure has been defined and tested. It contains: at the top of the hierarchy an overall objective defined as the attractiveness of the European coastal and offshore areas for sailing tourism; six criteria of evaluation (on the second level); and ten coastal areas (at the bottom level). This structure covers almost all the coasts around Europe, as they were the subjects of evaluation and comparison. The evaluation was carried out by a group of experts who made the assessment taking into account previously determined criteria with weights. The findings indicate that the AHP-PROMETHEE method may be a useful tool to evaluate the attractiveness of different destinations. It can be also used for practical purposes, particularly to determine strengths and weaknesses, as well as the competitive position, of given coastal areas in relation to others.

An integrated AHP and PROMETHEE approach to the evaluation of the attractiveness of European maritime areas for sailing tourism

Institute of Urban Geography and Tourism, Faculty of Geographical Sciences

Moravian Geographical Reports

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

As a subject of scientific investigation, evaluations of the attractiveness of tourist destinations have had a relatively long history, particularly among...

An integrated AHP and PROMETHEE approach to the evaluation of the attractiveness of European maritime areas for sailing tourism

Publicado en línea: 04 jul 2018

Páginas: 135 - 148

Recibido: 10 nov 2017

Aceptado: 18 may 2018

DOI: https://doi.org/10.2478/mgr-2018-0011

Palabras clave
AHP method, PROMETHEE method, evaluation, attractiveness of destinations for sailing tourism, European coastal and offshore areas

© 2018 Leszek Butowski, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

An integrated AHP and PROMETHEE approach to the evaluation of the attractiveness of European maritime areas for sailing tourism

Publicado en línea: 04 jul 2018

Páginas: 135 - 148

Recibido: 10 nov 2017

Aceptado: 18 may 2018

DOI: https://doi.org/10.2478/mgr-2018-0011

Palabras claveAHP method, PROMETHEE method, evaluation, attractiveness of destinations for sailing tourism, European coastal and offshore areas

© 2018 Leszek Butowski, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
AHP method, PROMETHEE method, evaluation, attractiveness of destinations for sailing tourism, European coastal and offshore areas