<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study aims to a better understanding of the role of age plans in responsible consumption attitudes and values. Investigating the literature in the field, including studies developed worldwide as well as on the Romanian market. The research documents that the younger adults are more responsible and greener than older persons. Nevertheless, the older the consumer, the more trustful in the personal impact of her/his consumption is. The older adults seem to be less inclined towards responsible buying. The available data also suggests that the age gap is closing, and older consumers tend to be increasingly more responsible.</p>
</abstract>

Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study aims to a better understanding of the role of age plans in responsible consumption attitudes and values. Investigating the literature in the field, including studies developed worldwide as well as on the Romanian market. The research documents that the younger adults are more responsible and greener than older persons. Nevertheless, the older the consumer, the more trustful in the personal impact of her/his consumption is. The older adults seem to be less inclined towards responsible buying. The available data also suggests that the age gap is closing, and older consumers tend to be increasingly more responsible.

Ageing and Responsible Consumption

alexandra.zbuchea@facultateademanagement.ro

National University of Political Studies and Public Administration

Management Dynamics in the Knowledge Economy

This is an open-access article licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License

{"article-title":"Ageing and Responsible Consumption"}

Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study...

Ageing and Responsible Consumption

Publicado en línea: 30 dic 2021

Páginas: 499 - 512

Recibido: 22 sept 2021

Aceptado: 02 dic 2021

DOI: https://doi.org/10.2478/mdke-2021-0034

Palabras clave
responsible consumers, ageing and responsible consumption, older consumers

© 2021 Ioannis Chrysikos, published by Sciendo

This is an open-access article licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License

Ageing and Responsible Consumption

Publicado en línea: 30 dic 2021

Páginas: 499 - 512

Recibido: 22 sept 2021

Aceptado: 02 dic 2021

DOI: https://doi.org/10.2478/mdke-2021-0034

Palabras claveresponsible consumers, ageing and responsible consumption, older consumers

© 2021 Ioannis Chrysikos, published by Sciendo

This is an open-access article licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License

Palabras clave
responsible consumers, ageing and responsible consumption, older consumers