Efficient Communication in the Period of Coronavirus Pandemic (COVID-19)

In contemporary and interconnected society, public health risks can expand rapidly, at a great distance from the starting point. Information flows on the same principle, influencing the perception and automatically the actions of the population. The attention of the authorities is directed towards the communication field in order to ensure the access of the population to authorized sources of information and its persuasion in the adoption of prevention measures against Covid virus infection. Infodemic 19-Covid runs daily in parallel with the worst public health crisis of this century. Unregulated platforms have become digital megaphones that infect viral health through misinformation and manipulation, threatening the accuracy of online content. Internationally, the fight against this phenomenon has been implemented by the authorities. Effective communication is the key to possible control and resolution. The appearance of the disruptive, unexpected factor also brings challenges in terms of communication attitude to achieve the proposed objectives. Chaotics communication is the proposal of research as an emergency communication alternative.