The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Publicado en línea: 02 dic 2021

Páginas: 30 - 42

DOI: https://doi.org/10.2478/jses-2021-0003

Palabras clave

Smartphone, Brand Value, Recovery Value, Consumer Purchase Intention

© 2021 Guan-Yuan Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.