The Quality of Brand Products: Expected Attributes vs. Perceived Reality
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20 jul 2019
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Publicado en línea: 20 jul 2019
Páginas: 98 - 107
DOI: https://doi.org/10.2478/jec-2019-0011
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© 2019 Pavol Durana et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Durana, Pavol
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina
Kliestikova, Jana
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina
Kovacova, Maria
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina