Colloquial Lexemes in Journalistic Texts

In our paper we mainly focus on the research of colloquial lexical units in journalistic texts. The aim of the research is colloquiality as a marked attribute of journalistic texts. At first we define the terms hovorovosť (colloquiality) (also in relation to the term hovorenosť (spokenness)) and hovorový (colloquial). Since the point was the research of “living language” – represented by field of journalism – our source material were journalistic texts from the database of the Slovak National Corpus. The number of occurrence of colloquial lexical units was recorded according to their absolute frequency and the results were categorized and interpreted. The most frequented means of expression were verified in current lexicographic processing and the changes of the indicator of colloquiality was studied. With style parameters in background, we evaluated the markedness of the vocabulary of analyzed journalistic texts.