Acceptance of mobile loyalty cards in the German B2C consumer goods market

Categoría del artículo: Empirical Paper

Publicado en línea: 31 mar 2021

Páginas: 85 - 102

Recibido: 12 oct 2020

Aceptado: 26 feb 2021

DOI: https://doi.org/10.2478/ijme-2021-0004

Palabras clave

mobile loyalty cards, acceptance, TAM2

© 2021 Sandra Schneider, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.