This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Alvesson, M. (2011). ‘Meaning, discourse, and identity’, in N. Ashkanasy, C. Wilderom and M. Peterson (eds), Handbook of Organizational Culture And Climate 2nd edn, London: Sage Publications.AlvessonM.2011‘Meaning, discourse, and identity’inAshkanasyN.WilderomC.PetersonM.edsHandbook of Organizational Culture And Climate2nd ednLondonSage PublicationsSearch in Google Scholar
Argandoña, A. (2003). ‘Fostering values in organizations’. Journal of Business Ethics 45: 1, 15-28.ArgandoñaA.2003‘Fostering values in organizations’Journal of Business Ethics45115–2810.2139/ssrn.458885Search in Google Scholar
Bennett, A. (2004). ‘Case study methods: Design, use, and comparative advantages’, in D. Sprinz and Y. Wolinsky-Nahmias (eds), Models, Numbers, and Cases: Methods for Studying International Relations Ann Arbor: University of Michigan Press.BennettA.2004‘Case study methods: Design, use, and comparative advantages’inSprinzD.Wolinsky-NahmiasY.edsModels, Numbers, and Cases: Methods for Studying International RelationsAnn ArborUniversity of Michigan PressSearch in Google Scholar
Bitner, M. (1990). ‘Evaluating service encounters: The effects of physical surroundings and employee responses’. The Journal of Marketing 54: 2, 69-82.BitnerM.1990‘Evaluating service encounters: The effects of physical surroundings and employee responses’The Journal of Marketing54269–8210.1177/002224299005400206Search in Google Scholar
Braun, V. and Clarke, V. (2006). ‘Using thematic analysis in psychology’. Qualitative Research in Psychology, 3: 2, 77-101.BraunV.ClarkeV.2006‘Using thematic analysis in psychology’Qualitative Research in Psychology3277–10110.1191/1478088706qp063oaSearch in Google Scholar
Brown, A. (1998). Organizational Culture 2nd ed., London: Pitman.BrownA.1998Organizational Culture2nd edLondonPitmanSearch in Google Scholar
Chad, P., Kyriazis, E. and Motion, J. (2013). ‘Development of a market orientation research agenda for the nonprofit sector’. Journal of Nonprofit & Public Sector Marketing 25: 1, 1-27.ChadP.KyriazisE.MotionJ.2013‘Development of a market orientation research agenda for the nonprofit sector’Journal of Nonprofit & Public Sector Marketing2511–2710.1007/978-3-319-24184-5_96Search in Google Scholar
Colak, M., Husain, Z. and Dayan, M. (2015). ‘Some antecedents, moderators and consequences of market orientation in international joint ventures’. Journal for Global Business Advancement 8: 4, 36-450.ColakM.HusainZ.DayanM.2015‘Some antecedents, moderators and consequences of market orientation in international joint ventures’Journal for Global Business Advancement8436–45010.1504/JGBA.2015.074030Search in Google Scholar
Dauber, D., Fink, G. and Yolles, M. (2012). ‘Configuration model of organizational culture’. SAGE Open 2: 1, 1-16.DauberD.FinkG.YollesM.2012‘Configuration model of organizational culture’SAGE Open211–1610.1177/2158244012441482Search in Google Scholar
Day, G. (1994). ‘The capabilities of market-driven organizations’. The Journal of Marketing 58: 4, 37-52.DayG.1994‘The capabilities of market-driven organizations’The Journal of Marketing58437–5210.1177/002224299405800404Search in Google Scholar
Day, G. (2000). ‘Managing market relationships’. Journal of the Academy of Marketing Science 28: 1, 24-30.DayG.2000‘Managing market relationships’Journal of the Academy of Marketing Science28124–3010.1177/0092070300281003Search in Google Scholar
Deal, T. and Kennedy, A. (1982). Corporate Cultures Reading: Addison Wesley Publishing.DealT.KennedyA.1982Corporate CulturesReadingAddison Wesley PublishingSearch in Google Scholar
Deshpande, R. and Webster, F. Jr. (1989). ‘Organizational culture and marketing: Defining the research agenda’. The Journal of Marketing, 53: 1, 3-15.DeshpandeR.WebsterF. Jr.1989‘Organizational culture and marketing: Defining the research agenda’The Journal of Marketing5313–1510.1177/002224298905300102Search in Google Scholar
Deshpande, R., Farley, J. and Webster, F. Jr. (1993). ‘Corporate culture, customer orientation, and innovativeness in Japanese firms: A Quadrad Analysis’. The Journal of Marketing 57: 1, 23-37.DeshpandeR.FarleyJ.WebsterF. Jr.1993‘Corporate culture, customer orientation, and innovativeness in Japanese firms: A Quadrad Analysis’The Journal of Marketing57123–3710.4135/9781452231426.n4Search in Google Scholar
Detert, J., Schroeder, R. and Mauriel, J. (2000). ‘A framework for linking culture and improvement initiatives in organizations’. Academy of Management Review 25: 4, 850-863.DetertJ.SchroederR.MaurielJ.2000‘A framework for linking culture and improvement initiatives in organizations’Academy of Management Review254850–86310.2307/259210Search in Google Scholar
Farrell, M. (2005). ‘The effect of a market-oriented organisational culture on sales-force behaviour and attitudes’. Journal of Strategic Marketing 13: 4, 261-273.FarrellM.2005‘The effect of a market-oriented organisational culture on sales-force behaviour and attitudes’Journal of Strategic Marketing134261–27310.1080/09652540500338295Search in Google Scholar
Field, A. (2009). Discovering Statistics Using SPSS, London: Sage Publications.FieldA.2009Discovering Statistics Using SPSSLondonSage PublicationsSearch in Google Scholar
Foley, A. and Fahy, J. (2004). ‘Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability’. Journal of Strategic Marketing 12: 4, 219-230.FoleyA.FahyJ.2004‘Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability’Journal of Strategic Marketing124219–23010.1080/0965254042000308048Search in Google Scholar
Gainer, B. and Padanyi, P. (2005). ‘The relationship between market-oriented activities and market-oriented culture: Implications for the development of market orientation in non-profit service organizations’. Journal of Business Research, 58: 6, 854-862.GainerB.PadanyiP.2005‘The relationship between market-oriented activities and market-oriented culture: Implications for the development of market orientation in non-profit service organizations’Journal of Business Research586854–86210.1016/j.jbusres.2003.10.005Search in Google Scholar
Gebhardt, G., Carpenter, G. and Sherry, J. (2006). ‘Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation’. Journal of Marketing, 70: 4, 37-55.GebhardtG.CarpenterG.SherryJ.2006‘Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation’Journal of Marketing70437–5510.1509/jmkg.70.4.037Search in Google Scholar
Gray, B. (2010). ‘Fine tuning market oriented practices’. Business Horizons 53: 4, 371-383.GrayB.2010‘Fine tuning market oriented practices’Business Horizons534371–38310.1016/j.bushor.2010.03.002Search in Google Scholar
Gray, B. and Hooley, G. (2002). ‘Market orientation and service firm performance – a research agenda’. European Journal of Marketing, 36: 9/10, 980-989.GrayB.HooleyG.2002‘Market orientation and service firm performance – a research agenda’European Journal of Marketing369/10980–98910.1108/03090560210437280Search in Google Scholar
Gupta, M., Sahi, G. and Chahal, H. (2013). ‘Improving market orientation: The theory of constraints-based framework’. Journal of Strategic Marketing 21: 4, 305-322.GuptaM.SahiG.ChahalH.2013‘Improving market orientation: The theory of constraints-based framework’Journal of Strategic Marketing214305–32210.1080/0965254X.2013.790467Search in Google Scholar
Halliday, S. (2002). ‘Barriers to customer-orientation: A case applied and explained’. European Journal of Marketing 36: 1-1, 136-158.HallidayS.2002‘Barriers to customer-orientation: A case applied and explained’European Journal of Marketing361–1136-15810.1108/03090560210412737Search in Google Scholar
Harris, L. (1998). ‘Cultural domination: The key to market-oriented culture?’. European Journal of Marketing 32: 3/4, 354-373.HarrisL.1998‘Cultural domination: The key to market-oriented culture?’European Journal of Marketing323/4354–37310.1108/03090569810204643Search in Google Scholar
Harris, L. (2002a). ‘Measuring market orientation: Exploring a market oriented approach’. Journal of Market-Focused Management 5: 3, 239-270.HarrisL.2002a‘Measuring market orientation: Exploring a market oriented approach’Journal of Market-Focused Management53239–27010.1023/A:1022994823614Search in Google Scholar
Harris, L. (2002b). ‘Developing market orientation: An exploration of differences in management approaches’. Journal of Marketing Management, 18: 7-8, 603-632.HarrisL.2002b‘Developing market orientation: An exploration of differences in management approaches’Journal of Marketing Management187–8603-63210.1362/0267257022780624Search in Google Scholar
Harris, L. and Ogbonna, E. (1999). ‘Developing a market oriented culture: A critical evaluation’. Journal of Management Studies 36: 2, 177-196.HarrisL.OgbonnaE.1999‘Developing a market oriented culture: A critical evaluation’Journal of Management Studies362177–19610.1111/1467-6486.00132Search in Google Scholar
Harris, L. and Ogbonna, E. (2000). ‘The responses of front-line employees to market-oriented culture change’. European Journal of Marketing 34: 3/4, 318-340.HarrisL.OgbonnaE.2000‘The responses of front-line employees to market-oriented culture change’European Journal of Marketing343/4318–34010.1108/03090560010311885Search in Google Scholar
Hatch, M. (1993). ‘The dynamics of organizational culture’. Academy of Management Review 18: 4, 657-693.HatchM.1993‘The dynamics of organizational culture’Academy of Management Review184657–69310.5465/amr.1993.9402210154Search in Google Scholar
Hogan, S. and Coote, L. (2014). ‘Organizational culture, innovation, and performance: A test of Schein’s model’. Journal of Business Research 67: 8, 1609-1621.HoganS.CooteL.2014‘Organizational culture, innovation, and performance: A test of Schein’s model’Journal of Business Research6781609–162110.1016/j.jbusres.2013.09.007Search in Google Scholar
Homburg, C. and Pflesser, C. (2000). ‘A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes’. Journal of Marketing Research 37: 4, 449-462.HomburgC.PflesserC.2000‘A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes’Journal of Marketing Research374449–46210.1007/978-3-322-81525-5_1Search in Google Scholar
IT Carlow. (2011a). Policy and Procedures on Ethics in Research Carlow: Institute of Technology Carlow. https://www.itcarlow.ie/public/userfiles/files/ITCarlow-Ethics-in-Research-Policy-Version4_0(1).pdf [Accessed 1 June 2016].CarlowIT2011aPolicy and Procedures on Ethics in ResearchCarlowInstitute of Technology Carlowhttps://www.itcarlow.ie/public/userfiles/files/ITCarlow-Ethics-in-Research-Policy-Version4_0(1).pdfAccessed 1 June 2016Search in Google Scholar
IT Carlow. (2011b). Research Code of Practise Carlow: Institute of Technology Carlow. http://www.itcarlow.ie/public/userfiles/files/ITCarlow-Ethics-in-Research-Policy-Version3_0.pdf [Accessed 1 June 2016].CarlowIT2011bResearch Code of PractiseCarlowInstitute of Technology Carlowhttp://www.itcarlow.ie/public/userfiles/files/ITCarlow-Ethics-in-Research-Policy-Version3_0.pdfAccessed 1 June 2016Search in Google Scholar
Jaworski, B. and Kohli, A. (1993). ‘Market orientation: Antecedents and consequences’. The Journal of Marketing 57: 3, 53-70.JaworskiB.KohliA.1993‘Market orientation: Antecedents and consequences’The Journal of Marketing57353–7010.4135/9781452231426.n5Search in Google Scholar
Kasper, H. (2005). The Culture of Market Oriented Organisations METEOR, Maastricht Research School of Economics of Technology and Organizations. http://arno.unimaas.nl/show.cgi?fid=3912 [Accessed 1 June 2016].KasperH.2005The Culture of Market Oriented OrganisationsMETEOR, Maastricht Research School of Economics of Technology and Organizationshttp://arno.unimaas.nl/show.cgi?fid=3912Accessed 1 June 2016Search in Google Scholar
Kirca, A., Jayachandran, S. and Bearden, W. (2005). ‘Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance’. Journal of Marketing 69: 2, 24-41.KircaA.JayachandranS.BeardenW.2005‘Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance’Journal of Marketing69224–4110.1509/jmkg.69.2.24.60761Search in Google Scholar
Kohli, A. and Jaworski, B. (1990). ‘Market orientation: The construct, research propositions, and managerial implications’. Journal of Marketing 54: 2, 1-18.KohliA.JaworskiB.1990‘Market orientation: The construct, research propositions, and managerial implications’Journal of Marketing5421–1810.4135/9781452231426.n2Search in Google Scholar
Kohli, A., Jaworski, B. and Kumar, A. (1993). ‘MARKOR: A measure of market orientation’. Journal of Marketing Research 30: 4, 467-477.KohliA.JaworskiB.KumarA.1993‘MARKOR: A measure of market orientation’Journal of Marketing Research304467–47710.1177/002224379303000406Search in Google Scholar
Kumar, V., Jones, E., Venkatesan, R. and Leone, R., (2011). ‘Is market orientation a source of sustainable competitive advantage or simply the cost of competing?’. Journal of Marketing 75: 1, 16-30.KumarV.JonesE.VenkatesanR.LeoneR.2011‘Is market orientation a source of sustainable competitive advantage or simply the cost of competing?’Journal of Marketing75116–3010.1509/jm.75.1.16Search in Google Scholar
Lai, K.-H. (2003). ‘Market orientation in quality-orientated organizations and its impact on their performance’. The International Journal of Production Economics 84: 1, 17-34.LaiK.-H.2003‘Market orientation in quality-orientated organizations and its impact on their performance’The International Journal of Production Economics84117–3410.1016/S0925-5273(02)00382-1Search in Google Scholar
Lee, S., Yoon, S., Kim, S. and Kang, J. (2006). ‘The integrated effects of market-oriented culture and marketing strategy on firm performance’. Journal of Strategic Marketing 14: 3, 245-261.LeeS.YoonS.KimS.KangJ.2006‘The integrated effects of market-oriented culture and marketing strategy on firm performance’Journal of Strategic Marketing143245–26110.1080/09652540600825548Search in Google Scholar
Lincoln, Y. and Guba, E. (1986). ‘But is it rigorous? Trustworthiness and authenticity in naturalistic evaluation’. New Directions for Evaluation 1986: 30, 73-84.LincolnY.GubaE.1986‘But is it rigorous?Trustworthiness and authenticity in naturalistic evaluation’. New Directions for Evaluation19863073–8410.1002/ev.1427Search in Google Scholar
Miles, M. and Huberman, M. (1984). Quantitative Data Analysis, Thousand Oaks: Sage.MilesM.HubermanM.1984Quantitative Data AnalysisThousand OaksSageSearch in Google Scholar
Narver, J. and Slater, S. (1990). ‘The effect of a market orientation on business profitability’. The Journal of Marketing 54: 4, 20-35.NarverJ.SlaterS.1990‘The effect of a market orientation on business profitability’The Journal of Marketing54420–3510.4135/9781452231426.n3Search in Google Scholar
Narver, J., Slater, F. and Tietje, B. (1998). ‘Creating a market orientation’, Journal of Market Focused Management, 2: 3, 241-255.NarverJ.SlaterF.TietjeB.1998‘Creating a market orientation’Journal of Market Focused Management23241–25510.1023/A:1009703717144Search in Google Scholar
OECD. (2005). Glossary of Statistical Terms, Small and Medium-Sized Enterprises (SMESs), OECD SME and Entrepreneurship Outlook: 2005. https://stats.oecd.org/glossary/detail.asp?ID=3123 [Accessed 22 December 2016].OECD2005Glossary of Statistical Terms, Small and Medium-Sized Enterprises (SMESs), OECD SME and Entrepreneurship Outlook2005https://stats.oecd.org/glossary/detail.asp?ID=3123Accessed 22 December 2016Search in Google Scholar
Pallant, J. (2010). SPSS Survival Manual: A Step By Step Guide To Data Analysis Using SPSS 2nd edn, Sydney: Open University Press.PallantJ.2010SPSS Survival Manual: A Step By Step Guide To Data Analysis Using SPSS2nd ednSydneyOpen University PressSearch in Google Scholar
Pinho, J., Rodrigues, A. and Dibb, S. (2014). ‘The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations’. Journal of Management Development 33: 4, 374-398.PinhoJ.RodriguesA.DibbS.2014‘The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations’Journal of Management Development334374–39810.1108/JMD-03-2013-0036Search in Google Scholar
Ruekert, R. (1992). ‘Developing a market orientation: An organizational strategy perspective’. International Journal of Research in Marketing 9: 3, 225-245.RuekertR.1992‘Developing a market orientation: An organizational strategy perspective’International Journal of Research in Marketing93225–24510.1016/0167-8116(92)90019-HSearch in Google Scholar
Sathe, V. (1983). ‘Implications of corporate culture: A manager’s guide to action’. Organizational Dynamics, 12: 2, 4-23.SatheV.1983‘Implications of corporate culture: A manager’s guide to action’Organizational Dynamics1224–2310.1016/0090-2616(83)90030-XSearch in Google Scholar
Schein, E. (2009). The Corporate Culture Survival Guide, San Francisco: Jossey-Bass.ScheinE.2009The Corporate Culture Survival GuideSan FranciscoJossey-BassSearch in Google Scholar
Tavakol, M. and Dennick, R. (2011). ‘Making sense of Cronbach’s alpha’. International Journal of Medical Education, 2, 53-55.TavakolM.DennickR.2011‘Making sense of Cronbach’s alpha’International Journal of Medical Education253–5510.5116/ijme.4dfb.8dfdSearch in Google Scholar
Thomas, G. (2011). ‘A Typology for the case study in social science following a review of definition, discourse, and structure’. Qualitative Inquiry 17: 6, 511-521.ThomasG.2011‘A Typology for the case study in social science following a review of definition, discourse, and structure’Qualitative Inquiry176511–52110.4135/9781473915480.n27Search in Google Scholar
Tiernan, C., Dwyer, T., Mulligan, J. and Davies J. (2015). An examination of the influence of market oriented behaviours on the layers of an organisation’s culture, Academy of Marketing Conference – The Magic in Marketing. http://programme.exordo.com/am2015/delegates/presentation/58/ [Accessed 1 June 2016].TiernanC.DwyerT.MulliganJ.DaviesJ.2015An examination of the influence of market oriented behaviours on the layers of an organisation’s culture, Academy of Marketing Conference – The Magic in Marketinghttp://programme.exordo.com/am2015/delegates/presentation/58/Accessed 1 June 2016Search in Google Scholar
Trice, H. and Beyer J. (1993). The Cultures of Work Organizations, New Jersey: Prentice-Hall.TriceH.BeyerJ.1993The Cultures of Work OrganizationsNew JerseyPrentice-HallSearch in Google Scholar
van Raaij, E. and Stoelhorst, J. (2008). ‘The implementation of a market orientation: A review and integration of the contributions to date’. European Journal of Marketing 42: 11/12, 1265-1293.van RaaijE.StoelhorstJ.2008‘The implementation of a market orientation: A review and integration of the contributions to date’European Journal of Marketing4211/121265–129310.1108/03090560810903673Search in Google Scholar