Acerca de este artículo
Publicado en línea: 26 oct 2018
Páginas: 24 - 28
DOI: https://doi.org/10.2478/gfkmir-2018-0014
Palabras clave
© 2018 Markus Giesler, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Giesler, Markus
Associate Professor of Marketing, Schulich School of Business, Director of the Big Design Lab, York University,Toronto, Canada
Fischer, Eileen
Professor of Marketing and the Max and Anne Tanenbaum Chair of Entrepreneurship and Family Enterprise, Schulich School of Business, York University.Toronto, Canada