MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG
| 19 jul 2014
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Publicado en línea: 19 jul 2014
Páginas: 54 - 60
DOI: https://doi.org/10.2478/gfkmir-2014-0049
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© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
The family-owned Underberg company, headquartered in Switzerland, has successfully produced and marketed spirits for more than 165 years. Dr. Hubertine Underberg-Ruder, fifth generation President of the Board, describes how the mediumsized company keeps growing responsibly and effectively in the heavily regulated spirits market and how they tackle global challenges.