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<p> The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff Cooper, Director of Consumer Insights of CPW, one of the world’s biggest players in cereals, offers some interesting information on how to keep this business growing in a difficult market environment</p>
</abstract>

The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff Cooper, Director of Consumer Insights of CPW, one of the world’s biggest players in cereals, offers some interesting information on how to keep this business growing in a difficult market environment

MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff...

MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

Publicado en línea: 19 jul 2014

Páginas: 60 - 65

DOI: https://doi.org/10.2478/gfkmir-2014-0042

Palabras clave
Nestlé, General Mills, cereals, economic crisis, innovation, marketing intelligence, branding, retailing, global business, interview

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

Publicado en línea: 19 jul 2014

Páginas: 60 - 65

DOI: https://doi.org/10.2478/gfkmir-2014-0042

Palabras claveNestlé, General Mills, cereals, economic crisis, innovation, marketing intelligence, branding, retailing, global business, interview

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Palabras clave
Nestlé, General Mills, cereals, economic crisis, innovation, marketing intelligence, branding, retailing, global business, interview